# #firstfiver campaign may have raised £12.5 million says CAF research

- Link: https://fundraising.co.uk/2016/11/14/firstfiver-campaign-may-raised-12-5m-says-caf-research/
- Published: 2016-11-14T10:50:01+00:00
- Author: Howard Lake

**Millions of pounds in £5 donations might have been raised for charities since 
September, thanks to the simple idea behind the #firstfiver campaign. Fundraising
consultant [John Thompson’s suggestion of donating the first new polymer £5 note](https://fundraising.co.uk/2016/09/27/firstfiver-charities-responded-simple-fundraising-idea/)
that you received to a charity of your choice has taken off across the UK.**
Research
published today by Charities Aid Foundation (CAF), estimates that the campaign has
raised up to £12.5m.CAF commissioned YouGov to carry out polling which found that
as many as 2.5 million adults have “have donated their first new £5 note or will
be doing so when they receive one”.In addition the research found that 16% of adults
in the UK had heard of the campaign.

## #fivergiver results

The CAF YouGov poll of 1,004 UK adults was carried out between 18 and 25 October.
It found that:

 * More than half of people (58%) have now had received of the new £5 notes, which
   were [put into circulation on 13 September](https://fundraising.co.uk/2016/09/17/supporters-pledge-fivergiver-new-5-note/).
 * Women are twice as likely than men to be donating their first new fiver to charity(
   7% vs 3%).
 * 16% of people had heard of the campaign to donate a first new £5 note. Adults
   aged between their teens and their mid-40s are the most likely to have been aware
   of it. Awareness was highest among 25 to 34 year olds (25%).
 * Of those polled, 5% said they either had or would donate their first new £5 note.(
   2% had done so already, 3% said they would be donating once they received one).

!["This took off over the weekend proving fundraising is a 24/7/365 commitment" -@
jtchangingbiz](https://wfay6x.infiniteuploads.cloud/2016/09/jtchangingbiz-365-fundraising-
fivergiver-201609-600.jpg)

_John Thompson’s thoughts on the success of his #fivergiver campaign idea._

## #GivingTuesday

CAF has published details of what one person has achieved through a straightforward
suggestion based on the introduction of a new banknote in the run up to #givingtuesday
on 29 November. This is a “global day of giving” on which people around the world
are invited to give their time, money or voice to a good cause.

## Advertisement

CAF, one of Europe’s largest charitable foundations, leads the #givingtuesday campaign
in the UK, and all charities, companies and individuals are invited to take part.

This is the third year of #givingtuesday in the UK. Last year the campaign set a
[Guinness World Record for the most money raised online for charity in 24 hours](https://fundraising.co.uk/2016/01/11/paypal-sets-world-record-on-giving-tuesday/).

Hannah Terrey, Head of Policy and Campaigns at CAF, said:

> “It is fantastic that people been inspired to do something good with their new
> £5 notes. With this year’s #givingtuesday fast approaching, this is a great example
> of a simple and easy act of kindness which can really make a difference. Social
> media campaigns can be a really effective way to get people– particularly younger
> adults – inspired to support charities.”

She added that doing good on the day “can be as easy as saving that crisp new £5
note on Black Friday and donating it to a charity on #givingtuesday instead.”