# Aldi Christmas TV advert to benefit Barnardo’s

- Link: https://fundraising.co.uk/2016/11/07/aldi-christmas-tv-advert-benefit-barnardos/
- Published: 2016-11-07T20:20:01+00:00
- Author: Howard Lake

**Supermarket Aldi has launched its Christmas 2016 TV advert. Airing on TV tonight
it tells the story of three-inch-tall Kevin the Carrot as he struggles across a 
festive dinner table towards the fire to try to reach Father Christmas.**

The advert is narrated by actor Jim Broadbent and emulates, for the first time, 
the style of other supermarket and retailers’ Christmas TV adverts, such as those
of [Sainsburys ](https://fundraising.co.uk/2015/11/14/sainsburys-christmas-tv-advert-supports-save-the-children/)
and [John Lewis](https://fundraising.co.uk/2015/11/06/john-lewis-partners-with-age-uk-for-christmas-advert/)
in particular.

Like those competitors, Aldi’s Christmas advert is benefiting a charity – Barnardo’s,
its charity of the year. It is selling a Kevin the Carrot soft toy for £2.99 with
the profits raised being donated to the children’s charity. John Lewis took a similar
approach with its [Monty the Penguin](https://fundraising.co.uk/2014/11/08/wwf-uk-benefit-montymania-surrounding-john-lewis-christmas-tv-advert/)
character which raised funds for WWF UK.

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 * **Did you spot the [John Lewis-style Christmas advert](http://www.thedrum.com/news/2016/11/07/student-behind-the-fake-john-lewis-christmas-ad-lands-job-offer-following-his-viral)
   created by a sixth former that was mistaken for the real thing? He’s received
   a job offer as a result.**

Kevin was the subject of a teaser campaign on social media before today’s launch:

https://twitter.com/IKevinTheCarrot/status/794618670630715392

 

Aldi recently launched a Barnardo’s Baubles Kit (£1.99) to support the charity in
its 150th year. Each pack includes six, yet-to-be decorated, round or heart-shaped
ceramic baubles with a pack of paint pots, glitter and string.

The baubles go on sale nearly two weeks ago with 100% of profits going to Barnardo’s.

 * **Read John Thompson’s blog about [Christmas store wars](https://fundraising.co.uk/2014/10/19/store-wars-cause-sainsburys-waitrose-add-charity-dimension-christmas-campaigns/)
   with a charity tie-in from 2014.**
 * **And let’s put things in perspective with [People excited about Christmas adverts told about rest of human culture](http://www.thedailymash.co.uk/news/media/people-excited-about-christmas-adverts-told-about-rest-of-human-culture-20161108116692)
   from The Daily Mash.**

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