# Unicef UK appoints Manifesto as digital agency

- Link: https://fundraising.co.uk/2016/11/02/unicef-uk-appoints-manifesto-digital-agency/
- Published: 2016-11-02T08:33:48+00:00
- Author: Howard Lake

**Unicef UK has appointed Agile digital agency Manifesto as its digital agency.**

It was initially appointed, following a competitive pitch process, to create an 
audience and content strategy for the children’s charity. This included conducting
in-depth user research and market analysis to define new digital personas for the
organisation.

Now London-based [Manifesto](http://manifesto.co.uk) has been appointed as the charity’s
digital agency on an ongoing basis. As such, the agency has already redesigned and
rebuilt the [Unicef UK](https://www.unicef.org.uk)‘s website, and worked on a legacies
campaign that delivers personalised video to supporters.

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The two organisations report that they have “created a single collaborative team
to work together” to deliver this project.

![Old Unicef UK design](https://wfay6x.infiniteuploads.cloud/2016/11/old-unicef-
uk-website.jpg)

_Earlier Unicef UK design_

![New Unicef UK website design by Manifesto](https://wfay6x.infiniteuploads.cloud/
2016/11/new-unicef-uk-website.jpg)

New Unicef UK website design by Manifesto in 2016

 

James McDiarmid, Head of Digital Engagement at Unicef UK, said:

> “We were extremely impressed with the research and strategy Manifesto worked with
> us to create. Their interpretation of what this meant for our new website made
> them the natural choice as our digital agency. We’re looking forward to developing
> this relationship and seeing how much further our digital capabilities can evolve
> to support our work for children.”

Manifesto’s other charity clients include Cancer Research UK, Diabetes UK, The Children’s
Society, The National Trust, Avios, and Frieze Art.

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)