# Hillary Clinton campaign fundraises with every tweet by Donald Trump

- Link: https://fundraising.co.uk/2016/11/01/hillary-clinton-campaign-fundraises-every-tweet-donald-trump/
- Published: 2016-11-01T19:14:46+00:00
- Author: Howard Lake

**The Hillary Clinton presidential campaign is receiving donations for every tweet
sent by rival Donald J Trump as a result of a ‘Troll Trump’ campaign.**

 

The sign-up page explains:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

>  _“Show Donald that his unhinged rhetoric comes at a cost. Sign up to donate to
> Hillary’s campaign every time Donald tweets!”_

 

It gives an example of just one of many peculiar, unfounded statements posted to
Twitter by the presidential candidate.

 

 

 

![Troll Trump sign-up page](https://wfay6x.infiniteuploads.cloud/2016/11/troll-trump-
sign-up.jpg)

 

The digital campaign takes a light-hearted approach to the serious matter of some
of his messages. You can even customise your message and choose the section of American
society that he has insulted – women, immigrants, Latinos, people with disabilities,
native Americans and so on.

 

You can donate from $0.25 per tweet up to $10, or a sum of your choice. Supporters
are invited to set a maximum daily limit of $3, $5, $20 or more. This makes sense
given the volume of tweets that can emanate from Mr Trump.

 

The [Troll Trump](https://www.hillaryclinton.com/troll-trump/) campaign was created
following a tweet by former Buzzfeed editor Matt Bellassai:

 

> i joked about donating to Hillary every time Trunp tweets & THEY ACTUALLY BUILT
> A TOOL TO DO IT IM LAUGHING SO HARD [https://t.co/2wse40ZIjr](https://t.co/2wse40ZIjr)
> [pic.twitter.com/GARvkJfSCD](https://t.co/GARvkJfSCD)
> — Matt Bellassai (@MattBellassai) [October 19, 2016](https://twitter.com/MattBellassai/status/788751574248161280?ref_src=twsrc%5Etfw)

 

Has it worked? [@just_jenna](http://twitter.com/just_jenna), the digital director
for HillaryClinton.com, reported:

 

https://twitter.com/just_jenna/status/791628459646783488

 

 

 

## Fundraising every step of the way

 

This campaign takes a similar approach to others that have tried to turn the unwanted
actions of others into a positive fundraising campaign. Read three examples from
last year of [when harsh words spark positive giving campaigns](https://fundraising.co.uk/2015/04/23/when-harsh-words-actions-spark-positive-giving-campaigns/#):

 

 1. Crowdfunding for Alan Barnes following his attack
 2. The town that turned a neo-Nazi march into an anti-racism fundraising event
 3. Gunboats for migrants jibe becomes rescue boats for people

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