Fundraising news, ideas and inspiration for professional charity fundraisers

Pentatonic Marketing & Communications

Pentatonic Marketing & Communications
Pentatonic Marketing & Communications

We work with charities, not-for- profit and ethically-driven organisations to help them fundraise, communicate and market themselves more effectively. We use rigorous quantitative and qualitative analysis and creative thinking to transform organisational performance.

Recent assignments have included:

• Providing Director-level fundraising interim support for organisations including Amnesty International and World Animal Protection

• Strengthening Alzheimer’s Society’s in-house skills to develop compelling fundraising propositions

• Developing communications strategies that enable organisations like The Donkey Sanctuary to engage with supporters more effectively

• Conducting segmentation analysis for organisations such as 10:10 to strengthen direct marketing activities

• Developing global fundraising policies and gift screening and acceptance processes for Amnesty International

• Creating fundraising strategies across the globe for organisations such as Transparency International Romania

Specialist Expertise

Managing Director Chris Washington-Sare has over 23 years experience working with organisations such as Greenpeace, Plan International and the Royal Shakespeare Company.

He has specialist expertise in:

• Strategic business development using balanced score cards and strategy maps

• Individual giving with a focus on direct marketing and regular giving

• International fundraising and market development

• Fundraising forecasting systems development

Chris is a member of the Institute of Fundraising, the Rogare Fundraising Think Tank Advisory Panel and a project lead for the Commission on The Donor Experience.

Pentatonic Marketing’s flexible and cost-effective approach to different ways of working, means we deliver effective solutions for organisations of all sizes. For a no-obligations confidential discussion about your fundraising, communications or marketing requirements please contact:

Chris Washington-Sare
07415 121929


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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