# Public irritation declines as barrier to giving, says nfpSynergy report

- Link: https://fundraising.co.uk/2016/10/25/public-irritation-declines-barrier-giving-says-nfpsynergy-report/
- Published: 2016-10-25T11:45:34+01:00
- Author: Melanie May

**Concerns about charities’ administration costs are still the biggest barrier to
giving, but there has been a fall in public irritation with fundraisers in the last
18 months, according to an [nfpSynergy](http://nfpsynergy.net/) report.**

 

_Trends in ‘barriers to giving’ by the general public_ compares public opinions 
given in January 2015 and July 2016, and shows the biggest change to be the drop
in the persistence and intrusiveness of fundraising as a barrier to donating.

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‘Fundraising being too persistent’ dropped from 45% to 35% in the 18 months from
January 2015 to July 2016, while ‘Fundraising methods being too intrusive’ dropped
from 36% to 28% in the same period. Older people however are the most likely to 
find fundraising too persistent or intrusive, with 47% of 55-64 year olds identifying
this as a barrier, and 44% of those aged 65 and over.

 

The main barriers to giving remain too little money going to the cause at 54% (56%
in January 2015), and too much money spent on staff salaries at 43%. Not being sure
how donations were spent was also an issue, at 40% in July 2016, although this had
dropped slightly from 43% in January 2015.

 

nfpSynergy’s Joe Saxton said:

 

> “These research results suggest that fundraising has already significantly changed
> since the Olive Cooke affair and all that followed. The most likely reason for
> this is that far less mass fundraising is now taking place, partly due to the 
> demise of so many outsourced fundraising agencies, and partly because charities
> are being far more cautious with the activities they carry out. “

 * **[Connection to a cause is biggest influencer to giving, says Givey report](https://fundraising.co.uk/2016/11/24/connection-cause-biggest-influencer-giving-says-givey-report/)**(
   24 November 2016)
 * **[Donations may become smaller & more ad hoc suggests Pennies research](https://fundraising.co.uk/2017/03/14/donations-may-become-smaller-ad-hoc-suggests-pennies-research/)**(
   14 March 2017)
 * **[Half of UK charities don’t have a digital strategy, finds report](https://fundraising.co.uk/2017/03/24/half-uk-charities-dont-digital-strategy-finds-report/)**(
   24 March 2017)

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