# Marty McFly boots auction raises $6.75 million for Michael J Fox Foundation

- Link: https://fundraising.co.uk/2016/10/24/marty-mcfly-boots-auction-raises-6-75m-michael-j-fox-foundation/
- Published: 2016-10-24T09:00:41+01:00
- Author: Melanie May

**Nike has raised $6.75m (£5.52m) so far for [The Michael J Fox Foundation](https://www.michaeljfox.org/)
with an auction and draw of its 2016 Nike Mag boots.**

 

Nike and The Michael J. Fox Foundation announced the release of the 2016 Nike Mag
in early October: a limited-edition release of 89 pairs available globally through
an online draw.

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> The [@Nike](https://twitter.com/Nike?ref_src=twsrc%5Etfw) Mag draw and auctions
> raised millions for the Michael J. Fox Foundation.[https://t.co/KVaIP3ZGLh](https://t.co/KVaIP3ZGLh)
> [pic.twitter.com/GwWLlUY0uC](https://t.co/GwWLlUY0uC)
> — HYPEBEAST (@HYPEBEAST) [October 20, 2016](https://twitter.com/HYPEBEAST/status/789164568496918528?ref_src=twsrc%5Etfw)

 

 

 

The Nike Mag has an individually responsive system, called Adaptive Fit that senses
the wearer and tightens or loosens accordingly like the ones worn by Fox in 1985’
s Back to the Future.

 

The majority of the 89 pairs were be available to residents of the United States
and Canada through a digital draw, with each entry granting equal opportunity to
win a pair of the Nike Mag. Tickets were $10 donations to The Michael J. Fox Foundation.

 

> The [#NikeMag](https://twitter.com/hashtag/NikeMag?src=hash&ref_src=twsrc%5Etfw)
> Draw & auctions raised $6.75M for [@michaeljfoxorg](https://twitter.com/MichaelJFoxOrg?ref_src=twsrc%5Etfw)–
> amazing. Thank you to everyone who took part.
> — Michael J. Fox (@realmikefox) [October 20, 2016](https://twitter.com/realmikefox/status/789105521706078208?ref_src=twsrc%5Etfw)

 

 

 

One pair of the Nike Mag was also auctioned live in Hong Kong on 11^(th) October
and London on 14^(th) October with a third pair due to be auctioned in New York 
on 12^(th) November at The Michael J. Fox Foundation’s benefit gala, “A Funny Thing
Happened on the Way to Cure Parkinson’s.” One further pair was available in a public
draw, with entry exclusively at Nike Town London on 15^(th)-16^(th) October.

 

All proceeds go to The Michael J Fox Foundation, founded by Michael J Fox in 2000.

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