# PosterMaker offers personalised campaign poster that can be shared via social media

- Link: https://fundraising.co.uk/2016/10/10/postermaker-offers-personalised-campaign-poster-can-shared-via-social-media/
- Published: 2016-10-10T12:13:13+01:00
- Author: Howard Lake

**PosterMaker is an embeddable web app that lets any charity supporter make a personalised
poster supporting one of its campaign and then share it instantly on Twitter and
Facebook.**

 

Created by digital agency Electric Putty, [Postermaker ](https://postermaker.io)
is designed to help increase digital engagement with charity campaigns. Adding images
to tweets helps boost the reach of a campaign. The digital company says that “tweets
with images can gain 150% more retweets and 89% more likes than text only posts”.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

The posters help individuals tell demonstrate their reason for supporting a particular
appeal, with the option of including an image of a relative or friend on whose behalf
they are fundraising.

 

Equally, poster designs can be customised to reflect the individual’s chosen fundraising
event or campaign.

 

 

 

![Sample posters from Electric Putty's PosterMaker.io](https://wfay6x.infiniteuploads.
cloud/2016/10/electric-putty-postermaker.jpg)

_What kind of poster do you want supporters to share?_

 

Melanie Burke, Client Service Director at [Electric Putty](http://electricputty.co.uk)
said:

 

> “We created PosterMaker to help charities create campaigns that people could really
> engage with by giving them the ability to tell their own personal stories. It’s
> also an incredibly simple way to use digital to support any awareness, fundraising
> or behaviour change campaign.”

 

Alzheimer’s Society used the tool to reach new audiences during Dementia Awareness
Week from 13 – 23 May this year. They doubled their target KPI for the number of
posters created by supporters.

 

● Posters created: 1886

 

● Total image downloads: 393

 

● Total PDF downloads: 122

 

● Facebook shares: 536

 

● Twitter shares: 530

 

The charity is now [using PosterMaker for its Memory Walk](https://www.memorywalk.org.uk/poster-maker)
campaign.

 

Kathryn Green, Digital Content Manager at Alzheimer’s Society , said:

 

> “We were delighted with the response to our Dementia Awareness Week post-it note
> maker, created by Electric Putty, on a very short timescale. The messages which
> people shared using the tool were emotional and thought-provoking, and the tool
> itself helped us to reach new audiences on social media as part of the campaign.”

 

The National Housing Federation is also using it for its [Starts At Home](http://startsathome.org.uk)
campaign.

 

![Templates for Make A Starts At Home campaign posters](https://wfay6x.infiniteuploads.
cloud/2016/10/make-a-starts-at-home-posters.jpg)

 

## How PosterMaker was built

 

PosterMaker was created using the API Driven Development methodology, with the API
layer powered by Laravel’s fast micro-framework Lumen.

 

A separate Laravel installation was developed to offer the admin interface, which
lets users manage their campaign content, approve artwork for inclusion on their
PosterWalls and also access statistics on usage. It used Facebook’s React JavaScript
library to provide the interface.

 

All assets created by supporters are stored on Amazon S3 servers and optimised for
social sharing. Electric Putty use pre-fetching share URLs so that Facebook and 
Twitter automatically present the correct data and image.

 

Postermaker is available from £1,050 for one month, which includes campaign set-
up, one poster template, and one month’s hosting and support.

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)