Fundraising news, ideas and inspiration for professional charity fundraisers

Are you tapping in to the next generation of donors?

Are you tapping in to the next generation of donors?

We all know that the future of fundraising is uncertain and that practices will undoubtedly need to adapt in accordance with new legislation, and in keeping with new consumer behaviours and preferences.

Digital fundraising may have taken a little while to catch on, but it has gained traction of late as charities large and small now see this channel as a key opportunity to develop awareness amongst younger potential donors.

Why are online fundraising platforms becoming more prevalent as a result?

Online fundraising platforms like Savoo use discount codes to help consumers save money on everyday purchases such as groceries, clothes, technology and travel, and a donation is automatically made to charity for every free voucher used.

In today’s interruptive world where the internet is entirely overloaded with information, Gen Y’ers are choosing ease, convenience and speed when it comes to saving money and making purchases.

Research also shows that this generation is more socially aware and cause concerned than the generations preceding them. They want to give to good causes and support charities, but they want to do it on their own terms.

When you combine internet savvy millennials with money saving platforms that donate their own commission to good causes, you’ve got a system that works well for all parties.

More and more charities are signing up to these kinds of platforms for a number of reasons. Most notably because:

  • It’s a genuine source of unrestricted income. True, the amount of money donated per person is small but the potential for volume is significant and ever-increasing. Donations add up in no time.
  • It takes no time to set up and no effort to maintain. These partnerships often tick away in the background drip feeding donations and acting as an extra method of promotion for charities.
  • It’s typically free for charities to sign up and feature their logo on these platforms – well it is when charities sign up to Savoo at least. Savoo doesn’t believe in taking anything from charities; just giving back.

Will you sign up for free today and ‘get on a level’ with the next generation of donors?

Savoo Search Save and Raise’s primary customer base is made up of 18-35 year olds; and these users can donate to charity at no cost to themselves simply by using free discount codes and by searching the internet at

That’s a whole new pool of potential donators for charities to tap in to and an entirely new source of unrestricted income to take advantage of.

You can find out more about how Savoo Search, Save and Raise works here


or sign your charity up today – it takes no time at all to get started.

Together, let’s turn a small change into a big difference.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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