# Stand Up to Cancer announces BT as lead sponsor

- Link: https://fundraising.co.uk/2016/09/27/stand-cancer-announces-bt-lead-sponsor/
- Published: 2016-09-27T08:02:49+01:00
- Author: Melanie May

**BT is the new lead sponsor of [Cancer Research UK](http://www.cancerresearchuk.org/)’
s and Channel 4’s national fundraising campaign, [Stand Up to Cancer](https://www.standuptocancer.org.uk/).**

BT has previously been a partner of the event since its 2012 launch. This year, 
its employees are taking part in a range of fundraising and volunteering initiatives
throughout September and October and will also be supporting a nationwide bucket
collection on October 21st.

BT will also be sponsoring a celebrity special of the adventure game show The Crystal
Maze, and one of the BT Sport presenters will appear in the live show on Channel
4 on October 21, while on 22nd October, Stand Up To Cancer stars will be appearing
on the BT Sport channel throughout the day.

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In addition, on the night of the live show, BT Tower and three BT call centres will
be providing the technology, network management and volunteers to enable donations
from the public, while BT will also be raising money through BT’s online fundraising
service, [MyDonate](https://mydonate.bt.com/event/start.html).

Frances Milner, executive director of philanthropy & partnerships, said:

> “BT has been a crucial partner of Stand Up To Cancer since its UK launch in 2012,
> so we are delighted that BT is extending and increasing its support in 2016. Together
> with BT we can look forward to raising more funds which will go directly to vital
> research to accelerate new cancer treatments and tests, and ultimately help save
> more lives.”

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