# Pink bale wrap raises £18,500 for Breast Cancer Now

- Link: https://fundraising.co.uk/2016/09/19/pink-bale-wrap-raises-18500-breast-cancer-now/
- Published: 2016-09-19T07:47:38+01:00
- Author: Melanie May

**Pink-wrapped silage bales have raised £18,500 for [Breast Cancer Now](http://www.breastcancernow.org/‎)
this summer.**

Organised by [Volac](http://www.volac.com/), which is the agent for the wrap in 
the UK, the campaign ran for the first time last year, and raised £10,000. Each 
roll of the pink wrap sold to farmers resulted in a £3 donation to the charity, 
with Volac, film manufacturer Trioplast, and the farmer each contributing £1.

Special pink stickers were also available for farmers using the more traditional
green or black bales, who also wanted to donate and demonstrate their support.

## Advertisement

The idea came when Trioplast offered the roll for sale last year. Volac took it 
on and, inspired by the colour, developed [the idea of using it to raise funds](https://fundraising.co.uk/2017/02/06/effective-fundraising-ideas-for-charities-in-2017/)
for Breast Cancer Now.

https://twitter.com/ManpreetMellhi/status/774538126417072128

 

Jackie Bradley, regional product manager at Volac said:

> “Initially we weren’t sure how a pink wrap would sell but pink has a strong association
> with breast cancer and we sold out. The response we’ve had to the campaign has
> been nothing short of amazing. There have been bright pink bales in fields up 
> and down the country. The aim was to help raise awareness of the disease while
> raising money for a fantastic cause.”

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