# Strong levels of support reported for N Ireland charities

- Link: https://fundraising.co.uk/2016/09/09/strong-levels-support-reported-n-ireland-charities/
- Published: 2016-09-09T08:20:28+01:00
- Author: Howard Lake

**90% of people in Northern Ireland supported a charity in the last six months and
trust levels of charities, at 79%, are high, according to new research by the [Charity Commission for Northern Ireland](http://www.charitycommissioni.org.uk)(
CCNI).**

The most important factors in public trust of charities were identified as how funds
are raised and funds being used properly. 92% of respondents in the research said
transparency was important in relation to fundraising.

Over the last two years trust in charities has decreased by **26%** of the respondents,
while **6%** reported an increase in trust. Media coverage about how charities spend
the donations they receive was the major factor in shaping peoples’ views of charities.

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The research, which was based on four focus groups and a MORI poll of over 1,000
people in February this year, found there was concern about ‘aggressive’ fundraising
tactics and face-to-face fundraising. 66% said some of the fundraising methods used
by charities make them uncomfortable.

‘My mother is in her 80s and she is tortured by charities,’ one focus group member
said.

When people were asked what influenced them to support a charity they listed four
factors:

 * ‘localness’
 * their own potential to use the charity’s services
 * personal experiences of the charity, and
 * the feel-good factor in giving.

The main way respondents said they supported charities was through donations, either
by giving to a street collector, donating goods to a charity shop or in response
to an appeal.

 * **[Court of Appeal rules against Northern Ireland Charity Commission](https://fundraising.co.uk/2020/02/20/court-of-appeal-rules-against-northern-ireland-charity-commission/)**(
   20 February 2020)
 * **[Northern Ireland charity list now available](https://fundraising.co.uk/2011/04/14/northern-ireland-charity-list-now-available/)**(
   14 April 2011)
 * **[Charity Commission NI to assume cy-près powers](https://fundraising.co.uk/2012/01/26/charity-commission-ni-assume-cypres-powers/)**(
   26 January 2012)

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