# New social media toolkit helps charities with fundraising

- Link: https://fundraising.co.uk/2016/09/09/new-social-media-toolkit-helps-charities-fundraising/
- Published: 2016-09-09T09:19:05+01:00
- Author: Melanie May

**A social media toolkit aimed at charities and the third sector has launched, with
a special chapter dedicated to how to campaign and fundraise using social media.**

The _Charity Social Media Toolkit_ has been developed by the [Skills Platform](https://www.skillsplatform.org/charities)
and digital marketing and brand specialist [Zoe Amar](http://zoeamar.com/), and 
is [available online](http://landing.skillsplatform.org/charitysocialmediatoolkit/).

As well as covering how to campaign and fundraise through using social media, the
eight chapters of the toolkit include: growing social networks, how to establish
a social media policy within an organisation, and how to analyse results. It includes
tips for charities at early stages with social media as well for those that are 
more advanced.

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A number of charities contributed to its development, including the [Fawcett Society](http://www.fawcettsociety.org.uk/‎),
[Breast Cancer Care](http://www.breastcancercare.org.uk/Home‎), Joseph Rowntree 
Foundation and CLIC Sargent.

Dave Evans from the Skills Platform said:

> “As an organisation, we want to ensure the charity sector feels supported in learning
> new skills to continue to deliver what they need to in an efficient manner, and
> for many charities and third sector organisations, social media enables this opportunity.
> “Social media is a free resource that can prove truly valuable to those charities
> who may not have enough budget or time to do traditional marketing or advertising.
> We wanted to create the toolkit to break down the walls of social media to all
> and encourage them to give social media a try.”

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