# Pennies handles a digital top-up donation “every three seconds”

- Link: https://fundraising.co.uk/2016/09/08/pennies-handles-digital-top-donation-every-three-seconds/
- Published: 2016-09-08T14:08:33+01:00
- Author: Howard Lake

**Pennies, the “digital charity box” that lets customers top-up their payment at
retailers to donate to charity, is now handling on average a donation every three
seconds.**

The system makes it possible for individuals to give anonymously on an ad hoc basis
when paying by card.

## Participating retailers

![Pennies Autumn 2016 event. Photo: George Blonsky](https://wfay6x.infiniteuploads.
cloud/2016/09/pennies-event-201609-credit-george-blonsky.jpg)

_New retailers announced at Pennies Autumn 2016 event. Photo: George Blonsky._

Retailers such as Domino’s Pizza, Topps Tiles, Screwfix, Rontec and [The Entertainer](http://www.thetoyshop.com/)
already use Pennies to raise money for charities.

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This week Pennies announced that Dixons Carphone, Boots Opticians and Virgin Holidays
are joining them in offering the service to their customers.

In the last five and a half years Pennies has helped raise over £7.5 million for
UK charities, with consumers donating in-store, online and in apps over 32 million
times.

![Alison Hutchinson CBE, CEO of Pennies. Photo: George Blonsky](https://wfay6x.infiniteuploads.
cloud/2016/09/alison-hutchinson-pennies-credit-george-blonsky.jpg)

_Alison Hutchinson CBE, CEO of Pennies. Photo: George Blonsky_

Alison Hutchinson CBE, CEO of Pennies said:

> “Pennies makes it possible – and simple – to give our digital small change a big
> purpose at the touch of a button and because we don’t keep personal data there
> is a guarantee of no follow up”.

Katie Bickerstaffe, UK & Ireland Chief Executive, Dixons Carphone added:

> “Pennies is a natural fit for us, enabling us to raise funds digitally through
> our customers for our charity partner, The Mix, which is the UK’s largest multi-
> channel youth service, supporting the physical and mental wellbeing of young people
> under 25, whatever their issue, through the technology of their choice.”

## WATCH: Giving small change a big purpose with Pennies

 * **[Pennies makes £1m for GOSH Charity](https://fundraising.co.uk/2018/12/20/pennies-raises-1m-gosh-charity/)(
   20 December 2018)**
 * **[Pennies now accepting in-app donations via ApplePay](https://fundraising.co.uk/2017/09/20/pennies-now-accepting-app-donations-apple-pay/)(
   20 September 2017)**
 * **[The Entertainer hits £1m donations mark in Pennies partnership](https://fundraising.co.uk/2015/12/02/entertainer-hits-1m-mark-pennies-partnership/)(
   2 December 2015)**