# DMA announces new committee to promote responsible marketing

- Link: https://fundraising.co.uk/2016/09/07/dma-announces-new-committee-promote-responsible-marketing/
- Published: 2016-09-07T09:58:39+01:00
- Author: Melanie May

**The [DMA](http://dma.org.uk/) has launched [The Responsible Marketing Committee](http://dma.org.uk/communities/responsible-marketing-committee)
to set out its policies on the responsibilities of marketers and to define what 
constitutes responsible behaviour.**

The committee will be chaired by Skip Fidura, client services director at dotmailer
and DMA Board Member. Other members of the committee include managing director at
Bow & Arrow Andy Grant, chair of the [Direct Marketing Commission](http://www.dmcommission.com/)
George Kidd, MD at Governor Technology and Founder & MD at Optanon Gilbert Hill,
CEO at emocial Jacques Prothon, head of innovation at Future Foundation Josh McBain,
partner at Osborne Clarke Nick Johnson, deliverability and compliance director at
RedEye Tim Roe, as well as the DMA’s head of preference services, compliance and
legal John Mitchison and MD Rachel Aldighieri.

The new committee will also be the custodians of [The DMA Code](http://dma.org.uk/the-dma-code),
to ensure that it remains fit for purpose to protect the long-term health of the
marketing industry amidst changing customer views and societal expectations around
its core principles.

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As part of the Responsible Marketing Committee’s remit, it will also collaborate
with [the IDM](http://www.theidm.com/) to ensure responsible marketing is the foundation
of all relevant course curricula. It will also be the focus of managing the DMA 
relationship with the Direct Marketing Commission and working together on the evolution
of the Code to ensure it is robust and enforceable. The committee will also take
on the responsibilities of the Governance Committee, which was disbanded earlier
in the year.

Fidura said:

> “In an ever-changing marketing landscape, it is more important than ever that 
> we are able to identify the areas where marketing practice may be at odds with
> societal norms and expectations. This new committee takes Responsible Marketing
> as not just a name, but as the core of everything we do.
> Whether it is identifying potential risks, offering guidance or setting policy,
> we will work with the DMA group, regulators and the industry as a whole to establish
> the DMA’s position on the responsibilities of marketers and define what constitutes
> responsible behaviour.”

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