# M&S and Oxfam launch online Shwop Shop selling celeb fashion

- Link: https://fundraising.co.uk/2016/09/05/ms-oxfam-launch-online-shwop-shop-selling-celeb-fashion/
- Published: 2016-09-05T08:45:32+01:00
- Author: Melanie May

**Marks & Spencer and Oxfam have launched a temporary online Shwop Shop selling 
celebrity fashion to raise funds for the charity**.

The shop is stocked with pre-loved pieces donated by a number of UK stars as part
of the retailer and charity’s Shwopping initiative. Participating celebrities include
Millie Mackintosh, Lisa Snowdon and Stella Tennant amongst a number of celebrities
who have donated items.

The temporary shop will be hosted on the Oxfam Online Shop and is selling some of
the best items the public have donated to M&S’s Shwopping campaign. The site is 
also stocking classic M&S pieces and over 100 pieces from fashionable celebrities
such as Millie Mackintosh, Lisa Snowdon and Stella Tennant.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

> Fancy owning this dress that belonged to [@Lisa_Snowdon](https://twitter.com/Lisa_Snowdon?ref_src=twsrc%5Etfw)?
> Now you can at [https://t.co/SscyKT8UeV](https://t.co/SscyKT8UeV) [pic.twitter.com/gYFqkzQh11](https://t.co/gYFqkzQh11)
> — shwopping (@shwopping) [August 31, 2016](https://twitter.com/shwopping/status/770981596090490880?ref_src=twsrc%5Etfw)

Customers can buy Stella Tennant’s pink Chanel suit for £1,800, Lisa Snowdon’s black
silk DKNY dress for £110 and new Strictly contestant Melvin Odoom’s Nike ID trainers
for £45.

> Get your hands on Stella Tennant’s Chanel suit for a fraction of the cost at [https://t.co/SscyKT8UeV](https://t.co/SscyKT8UeV)
> [pic.twitter.com/k8ty2DQ8tu](https://t.co/k8ty2DQ8tu)
> — shwopping (@shwopping) [August 31, 2016](https://twitter.com/shwopping/status/770945438061096960?ref_src=twsrc%5Etfw)

> Let’s end global poverty with [@oxfamgb](https://twitter.com/oxfamgb?ref_src=twsrc%5Etfw)&
> [@shwopping](https://twitter.com/shwopping?ref_src=twsrc%5Etfw). I just did my
> [#WardrobeShwop](https://twitter.com/hashtag/WardrobeShwop?src=hash&ref_src=twsrc%5Etfw)&
> now I nominate @LenisModels [pic.twitter.com/kEDB5OMaq5](https://t.co/kEDB5OMaq5)
> — Olivia Wayne (@oliviajwayne) [August 2, 2016](https://twitter.com/oliviajwayne/status/760434806610165760?ref_src=twsrc%5Etfw)

All money raised will go to support Oxfam initiatives to fight global poverty. Since
the 2012 launch of Shwopping, which allows shoppers to donate or ‘shwop’ an unwanted
item of clothing that will go on to be re-sold in Oxfam, re-used or recycled, Oxfam
has received 25 million items of clothing through Shwopping, worth an estimated 
£17 million for the charity.

Mike Barry, Director of Plan A at M&S said:

> “Shwopping has been a huge success and the 25 million items ‘shwopped’ so far,
> has help us to raise over £17 million for Oxfam. We know our customers’ wardrobes
> are full of hidden treasures, as we see ‘shwoppers’ turn up week in week out to
> drop off their once-loved clothes into our Shwop Drops and we are honoured to 
> have their ongoing support.”

Visits [M&S and Oxfam’s Shwop Shop](http://www.oxfam.org.uk/ShwopShop).

 * **[M&S brings back Shwopping to support Oxfam](https://fundraising.co.uk/2020/10/14/ms-brings-back-shwopping-in-support-of-oxfam/)(
   14 October 2020)**