# The Sun launches #SweatySelfie campaign

- Link: https://fundraising.co.uk/2016/09/01/sun-launches-sweatyselfie-campaign/
- Published: 2016-09-01T10:20:45+01:00
- Author: Howard Lake

**The Sun has launched a fitness-themed social media campaign in aid of Brain Tumour
Research in memory of Nicki Waterman, the newspaper’s fitness expert.**

Celebrities including Kate Thornton, Ben Shephard, Emma Bunton, Jade Jones, Edith
Bowman, Denise Van Outen and Rob Delaney have already posted their #SweatySelfie
on social media, and urged their followers to do the same.

The sun is encouraging the public to take a photo of themselves getting sweaty doing
some exercise, and to post their #SweatySelfie online and text SNAP53 £3 to 70070
to donate to Brain Tumour Research.

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Waterman died on 11 August following her diagnosis of a glioblastoma (GBM) brain
tumour, the most aggressive and deadly form of the disease, just 15 months ago. 
She had been a passionate campaigner for the charity Brain Tumour Research and her
dying wish had been for her children to continue to fundraise and support the charity
to help find a cure for brain tumours.

The campaign aims to raise £1 million.

Nicki Waterman’s daughter, Alex, said in The Sun:

> “We now want to make her proud and raise as much money as we can — and nothing
> is more appropriate than fundraising by getting people moving. Just one per cent
> of the Government’s annual spend goes on brain tumour research. But with YOUR 
> help, you could help us smash our £1 million target. That would be enough to run
> one of Brain Tumour Research’s centres for an entire year, helping scientists 
> make positive steps towards a cure. Mummy loved the sweaty selfie idea and cried
> when I told her that’s what we wanted to do.”

Launched on 23 August, the campaign generated nearly 700 donations in the first 
two days, with the family’s [JustGiving](https://fundraising.co.uk/2016/03/16/justgiving-hmrc-agreement-restoring-lost-gift-aid-family-donations/)
page raising almost £3,000 in that period. As of yesterday the total had reached
£4,145.98.

Sue Farrington Smith, Chief Executive of [Brain Tumour Research](http://www.braintumourresearch.org/),
said:

> “Nicki did so much to raise awareness of brain tumours and the need for research
> funding when she originally told her story in The Sun. She continued to be a friend
> of the charity, supporting us on social media and attending our campaigning events.
> It was a privilege to meet her at the Houses of Parliament in March. We will remember
> this courageous and beautiful woman, taken far too soon.”

 

> Another fab week of coverage but seeing [@BlueSkyeThink](https://twitter.com/BlueSkyeThink?ref_src=twsrc%5Etfw)
> in this article in [@TheSun](https://twitter.com/TheSun?ref_src=twsrc%5Etfw) was
> our fav! [#SweatySelfie](https://twitter.com/hashtag/SweatySelfie?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/He9uf4DwPy](https://t.co/He9uf4DwPy)
> — Bluebird PR (@BluebirdPR) [August 26, 2016](https://twitter.com/BluebirdPR/status/769176485840166912?ref_src=twsrc%5Etfw)

 

> Here's how your [#sweatyselfie](https://twitter.com/hashtag/sweatyselfie?src=hash&ref_src=twsrc%5Etfw)
> can help raise funds for brain tumour research in memory of Nicki Waterman [pic.twitter.com/i0QbjhlEyN](https://t.co/i0QbjhlEyN)
> — Health & Fitness (@HandFmagazine) [August 23, 2016](https://twitter.com/HandFmagazine/status/768077551415812097?ref_src=twsrc%5Etfw)

 

> Brave Maisie Lossau joins The Sun’s [#sweatyselfie](https://twitter.com/hashtag/sweatyselfie?src=hash&ref_src=twsrc%5Etfw)
> campaign in aid of [@braintumourrsch](https://twitter.com/braintumourrsch?ref_src=twsrc%5Etfw)
> [https://t.co/X7RUIp1bKN](https://t.co/X7RUIp1bKN) [pic.twitter.com/vslO12mms5](https://t.co/vslO12mms5)
> — The Sun (@TheSun) [August 30, 2016](https://twitter.com/TheSun/status/770564724975079424?ref_src=twsrc%5Etfw)

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