# National Autistic Society uses VR in shopping centres to raise awareness

- Link: https://fundraising.co.uk/2016/08/18/national-autistic-society-uses-vr-shopping-centres-raise-awareness/
- Published: 2016-08-18T09:01:52+01:00
- Author: Melanie May

**The [National Autistic Society](http://www.autism.org.uk/) is using virtual reality
this summer to increase awareness of what a shopping trip is like for a person with
autism.**

Shoppers at intu Bromley can don virtual reality headsets to experience a shopping
centre visit from the perspective of an autistic child on 23th-24th August. It uses
virtual reality to simulate the sights and sounds of a shopping centre as experienced
by someone on the autism spectrum by taking people inside the National Autistic 
Society’s viral film ‘Can you make it to the end?’.

It is the latest event in the National Autistic Society’s ‘Too Much Information’
public awareness campaign, which launched in April to increase public understanding
of autism, and is one of the first times virtual reality technology has been used
to raise awareness of the condition.

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 [⌊National Autism Society VR ⌉](https://wfay6x.infiniteuploads.cloud/2016/08/rsz_image-3.jpg)

intu Bromley will also be rolling out a number of measures in 2017 to help people
with autism, including awareness training for all team members and specially designed
alert cards to help intu’s staff support customers with autism.

The VR experience will be toured around the UK, and hosted in 15 Intu shopping centres
and other venues, supported by [Tangle Teezer](http://www.tangleteezer.com). A downloadable
app and VR goggles can be ordered to allow the public to view the VR on their own
phones. The charity is also providing a schools pack to teach children about ‘too
much information’ with an accompanying lesson plan about autism, available to order
on its website.

Mark Lever, chief executive of the National Autistic Society said:

> “Half of autistic people and their families sometimes or often don’t leave their
> houses because they may receive judgemental and negative reactions to their autism
> from other members of the public. Virtual reality is such a fantastic medium and
> we want to use it to help people identify with a young autistic boy who is having
> a crisis in a shopping centre.”

 * **[Plan International UK uses virtual reality to promote its Because I am a Girl campaign](https://fundraising.co.uk/2016/09/03/plan-international-uk-uses-virtual-reality-promote-i-girl-campaign/)**(
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 * **[Five digital trends for the future of fundraising](https://fundraising.co.uk/2017/02/06/five-digital-trends-future-fundraising/)**(
   6 February 2017)
 * **[Making traditional and digital communication work together](https://fundraising.co.uk/2017/02/27/making-traditional-digital-communication-work-together/)**(
   27 February 2017)

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