# Selfie campaign to raise funds for sight loss prevention

- Link: https://fundraising.co.uk/2016/08/05/selfie-campaign-raise-funds-sight-loss-prevention/
- Published: 2016-08-05T09:26:28+01:00
- Author: Melanie May

**Vision Direct and [Fight for Sigh](http://www.fightforsight.org.uk/)t have launched
a summer campaign aimed at raising awareness of the effects of UV rays on sight 
and funds for research into sight loss prevention.**

The #ThinkUV asks people to post a selfie-style photo of themselves wearing their
sunglasses to Instagram, Twitter and Facebook using the hashtag.

[Vision Direct](http://www.visiondirect.co.uk/) has pledged to donate £3 to Fight
for Sight for every customer that takes part in the #ThinkUV challenge from 1st 
August until 16th September 2016. For the duration of the campaign £3 from every
pair of sunglasses Vision Direct sells will also be donated to the charity. Participants
also have the chance to win a £300 Amazon voucher and a free pair of sunglasses 
from Vision Direct.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

> We are donating £3 to [@fightforsightUK](https://twitter.com/fightforsightUK?ref_src=twsrc%5Etfw)
> for every entry for the [#ThinkUV](https://twitter.com/hashtag/ThinkUV?src=hash&ref_src=twsrc%5Etfw)
> comp! Find out more [https://t.co/STwczePiwC](https://t.co/STwczePiwC) [pic.twitter.com/5XpTAlJSmB](https://t.co/5XpTAlJSmB)
> — Vision Direct (@Visiondirect_UK) [August 3, 2016](https://twitter.com/Visiondirect_UK/status/760767942724288512?ref_src=twsrc%5Etfw)

People also have the option of donating by texting THUV16 £3 to 70070, or of giving
to £10 at a time by altering the donation amount.

Ashley Mealor, director of marketing at Vision Direct, said:

> “Sight is the sense people are most afraid of losing and through supporting charities
> like Fight for Sight we can help to fund new treatments to restore vision.”

 

 [⌊Vision Direct Fight for Sight⌉](https://wfay6x.infiniteuploads.cloud/2016/08/image003-1.jpg)

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