# ‘Pass on something legendary’ is theme of Remember A Charity in your Will Week

- Link: https://fundraising.co.uk/2016/07/29/pass-something-legendary-theme-remember-charity-will-week/
- Published: 2016-07-29T09:18:55+01:00
- Author: Howard Lake

**Remember A Charity, the charity consortium that promotes leaving a charitable 
gift in your Will, has unveiled its plans for its legacy awareness week this year.
The Remember A Charity in your Will Week will run from 12-18 September 2016, and
its theme will focus on encouraging the public to “pass on something legendary”.**

Using the hashtag #mywisdom the public will be invited to tweet their advice for
future generations as well as remember a charity in their Will, after they have 
looked after friends and family. They will be joined by celebrities and charity 
supporters.

The consortium of 170 charities is also inviting more charities to take part to 
make this, the seventh year of the legacy campaign week, its biggest yet.

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Rob Cope, director of Remember A Charity, said:

> “With this year’s consumer campaign, our focus is to give charities a range of
> resources that will help them deliver a strong legacy message that they can tailor
> for their own supporters. We want to encourage as many charities as possible to
> participate in Remember A Charity Week 2016, joining the consortium and shining
> a spotlight on legacy giving.”

Charities joining the consortium before Remember A Charity Week will receive promotional
materials and a toolkit, equipping them for promoting legacies effectively to their
stakeholders and supporters. All member charities are also promoted on the [Remember A Charity](http://www.rememberacharity.org.uk)
campaign website.

## #mywisdom

The campaign this year will feature a short film that showcases donors’ inspirational
words for future generations. Posters will be displayed on the London Underground
and at many of the UK’s busiest service stations.

Full details of this year’s creative campaign will be unveiled in September.

## Past Remember A Charity in your Will Week campaigns

 

![Greg Wallace and Cafe de Mort for Remember A Charity](https://wfay6x.infiniteuploads.
cloud/files/images/news/gregg-wallace-rememberacharity.jpg)

_Masterchef presented Greg Wallace hosted Cafe de Mort as part of Remember A Charity
in your Will Week_

The annual campaign, designed to make legacy giving a social norm, has featured 
some striking and humorous images and people over the past few years, including:

 * [unusual last requests](https://fundraising.co.uk/2009/04/02/remember-charity-launch-new-humourled-legacy-campaign/)
   being unveiled to relatives at the reading of the will, including having one’s
   coffin taken to the cemetery in an ice cream van
 * [Cafe de Mort](https://fundraising.co.uk/2013/03/05/remember-charity-presents-cafe-de-mort/),
   the restaurant with potentially deadly items on the menu
 * [Extreme Will-Writing](https://fundraising.co.uk/2015/09/07/extreme-will-writers-launch-remember-charity-your-will-week-2015/)
   featuring men and women in their seventies write a charity into their Will 10,000
   feet up in the air before skydiving back down to earth
 * Stuntman [Rocky Taylor](https://fundraising.co.uk/2011/07/18/rocky-taylor-one-stuntman-one-legacy/)
   recreating his famous 1985 stunt

 

## Last year’s campaign

![Remember a Charity in your Will Week 2015](https://wfay6x.infiniteuploads.cloud/
2015/09/remember-a-charity-in-your-will-week-2015.jpg)

_The 2015 Remember a Charity in your Will Week featured Extreme Will-Writers_

Oxfam reported a “significant increase” in the amount of web traffic to its legacy
page and requests for legacy packs following last year’s campaign. The charity promoted
the campaign via social media and in its charity shops.

Tim Hunter, Oxfam’s Director of Fundraising, said:

> “Remember a Charity gave us a hook and a focus and that enabled us to get our 
> retail network of 700 shops involved; communicating the importance of legacies
> to both the people who come into our shops as well as our volunteers who work 
> there.”

Dominique Abranson, WaterAid’s Legacy and In Memory Manager, added:

> “Remember A Charity is central to our new legacy strategy. Having a national week
> organised externally galvanised all our staff far more than if we’d tried to create
> our own legacy week.”

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