# Cashcascade charity lottery-style game announces first £50,000 winner

- Link: https://fundraising.co.uk/2016/07/20/cashcascade-charity-lottery-announces-first-50000-winner/
- Published: 2016-07-20T16:54:15+01:00
- Author: Howard Lake

**Charity numbers game Cashcascade® has given a couple from Merseyside the top prize
of £50,000. Michael and Valerie Aindow won by predicting the winning numbers from
the week’s New York lottery. Their win also benefited their chosen charity, Royal
Voluntary Service.**

Mr Aindow had been playing Cashcascade, paying £2 a week, and donating to RVS since
2011. He said:

> “It’s a wonderful surprise and at our time of life it is the greatest gift as 
> we now have financial peace of mind for the future. My wife has been very ill 
> and now if we ever need some help in the home, to make things more comfortable
> for her, we know we can afford it.”
> 
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> 
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He added that, because he paid by Direct Debit, he had forgotten that he was playing
the weekly game.

Cashcascade® players can choose to support a number of participating charities benefiting
children, disability, homelessness and animals while at the same time having a chance
to win prizes ranging from £10 to £50,000. For every £1 entry, at least 45p goes
to good causes, more than most lotteries, according to Cashcascade, which claims
that the charitable donation “is often only around 28p”.

Mr Aindow chose to support Royal Voluntary Service because, as a full-time carer
for his wife, he is aware of the valuable support the charity provides to older 
people and their families in communities throughout the UK.

The winning sum was presented to the Aindows at The Bold Hotel in Southport by Clive
Mollett, Managing Director of 121 Fundraising and creator of Cashcascade.

Mollett said:

> “This is one of the great things about being involved in Cashcascade – seeing 
> the smile on a winner’s face. Everyone can celebrate because it’s one of those
> rare win, win situations: the player wins and their chosen charity benefits from
> their committed weekly donation.”

[Cashcascade®](http://www.cashcascade.org) was developed by Clive Mollett, Managing
Director of 121 Fundraising. The programme avoids the usual fundraising obstacles
found in weekly lotteries by cutting out red tape and the need to invest in expensive
player acquisition. Charities can access regular income without any risk as there
are no charges, or costs involved. Sales support materials are provided free of 
charge.

 * **[The lottery win that was almost lost](https://fundraising.co.uk/2016/09/16/lottery-win-almost-lost/)**(
   16 September 2016)
 * **[Scottish Children’s Lottery raises £1 million in first year](https://fundraising.co.uk/2017/12/01/scottish-childrens-lottery-raises-1m-first-year/)**(
   1 December 2017)
 * **[Ireland’s largest charity lottery comes to an end](https://fundraising.co.uk/2017/12/21/irelands-largest-charity-lottery-comes-end/)**(
   21 December 2017)

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