# Gotta catch ’em all for charity

- Link: https://fundraising.co.uk/2016/07/19/gotta-catch-em-charity/
- Published: 2016-07-19T09:41:43+01:00
- Author: Howard Lake

**Digital agency Engage has been quick off the mark to combine Pokémon Go with encouraging
its staff to take exercise, and raising funds for charity.**

The Leeds-based company is adding Pokémon Go to the inaugural Elympics which challenges
staff to be active by incentivising exercise. Staff earn donations to four local
charities over 12 months by logging their running, swimming, cycling, rowing, hiking,
and now their Pokémon Go travels.

All activities are being tracked on the popular fitness app Strava, but given the
novelty of Pokémon Go there is no function to track Pokémon Go activities yet. So
Engage’s developers have chosen instead to rely on hatched Pokémon Go eggs to measure
mileage, as well as adding bonuses for some of the rarer Pokémon caught.

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Engage Director, Alex Willcocks, said:

> “We wouldn’t be true to our trademark Attention To Digital if we hadn’t noticed
> the buzz surrounding the launch of Pokémon Go. So we quickly updated the site 
> to cater for resident Pokémon Masters and allow donations for Pokémon caught.”

The [Elympics](http://elym.pics/) has been underway since March and has already 
raised **over £2,000** with staff having covered over 7,000 miles.

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