# Virtual reality campaign helps reticent swimmers into the water

- Link: https://fundraising.co.uk/2016/07/18/virtual-reality-campaign-helps-reticent-swimmers-water/
- Published: 2016-07-18T10:34:14+01:00
- Author: Melanie May

**Virtual reality is helping to encourage more Swedish children to swim in an initiative
supported by energy company E.ON.**

E.ON, the [Swedish Swimming Federation](http://www.svensksimidrott.se/) and M&C 
Saatchi Stockholm have launched the VR-initiative to encourage reticent children
into water. The campaign, The Power of Swimming, is aimed at young non-swimmers 
to take the plunge.

By using virtual reality, the children are introduced to three members of the Swedish
swim team, who guide them into a swimming pool, helping them to overcome their fears
by swimming virtually. Later, the children meet the same swimmers in a real swimming
pool, where they are encouraged to get into the water and begin swimming lessons.

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Using VR to encourage children into the water

Martin Cedergren, executive creative director and partner, M&C Saatchi Stockholm,
said:

> “We really hope this initiative will positively change children’s swimming experiences
> and encourage them to feel confident enough to get in the water.”

Virtual reality has been used in a number of campaigns lately, more recently [Cancer Research UK’s Life Garden](https://fundraising.co.uk/2016/07/12/cancer-research-uk-thanks-legacy-supporters-virtual-reality-garden/),
while earlier this month [Oculus VR launched its VR for Good programme](https://fundraising.co.uk/2016/06/17/oculus-vr-launches-vr-good-programme/),
which will give a number of charities the opportunity to tell their stories through
VR, with the first videos to be shown at the 2017 Sundance Film Festival.

 * **[National Autistic Society uses VR in shopping centres to raise awareness](https://fundraising.co.uk/2016/08/18/national-autistic-society-uses-vr-shopping-centres-raise-awareness/)**(
   18 August 2016)
 * **[Plan International UK uses virtual reality to promote its Because I am a Girl campaign](https://fundraising.co.uk/2016/09/03/plan-international-uk-uses-virtual-reality-promote-i-girl-campaign/)**(
   3 September 2016)
 * **[Five digital trends for the future of fundraising](https://fundraising.co.uk/2017/02/06/five-digital-trends-future-fundraising/)**(
   6 February 2017)

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