# ESA Arts Sponsorship Certificate enrolment opens with free introductory session

- Link: https://fundraising.co.uk/2016/07/05/esa-arts-sponsorship-certificate-enrolment-opens-free-introductory-session/
- Published: 2016-07-05T09:26:24+01:00
- Author: Melanie May

**Enrolment has opened for this year’s ESA Arts Sponsorship Certificate, led by 
the [European Sponsorship Association](http://sponsorship.org/) in partnership with
[Arts Fundraising & Philanthropy](http://artsfundraising.org.uk/), and [Cause4](http://www.cause4.co.uk/).**

Back for a second year, the qualification is for those in the arts and cultural 
sectors those who either currently work in marketing positions in the sector, or
those who wish to practice in this area. It is offering a free introductory session,
run by course director Peter Raymond and taking place in London on 20^(th) July.

The 12-week course starts on 2^(nd) September and is delivered online through a 
distance-learning platform and in person through a monthly evening seminar with 
industry experts.

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It includes:

 * An introduction to sponsorship and how it works
 * Why sponsorship is suited to the arts
 * The steps required to secure successful commercial relationships
 * A guide to activating sponsorship arrangements effectively
 * In-depth reviews of many of the key aspects of sponsorship programmes (including
   hospitality, social media, and evaluation.

Full details are available from the [ESA site](http://sponsorship.org/arts_certificate/home/).

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