# EDM Media launches DonorTrends donor insight service in UK

- Link: https://fundraising.co.uk/2016/06/30/edm-media-launches-donortrends-donor-insight-service-uk/
- Published: 2016-06-30T09:22:29+01:00
- Author: Melanie May

**A service that helps charities to identify their most engaged or loyal donors 
and vice versa, and make insight-driven decisions about their donor relationships
is launching in the UK.**

 

Launched in the UK by [EDM Media](http://www.edmmedia.co.uk/), [DonorTrends](http://www.donortrends.eu)
uses predictive science combined with a charity’s actual donor data to forecast 
future activity and identify the donors at every giving level, from regular donors
giving £2 per month to high-value, major donors, who are the most likely to want
to respond to certain fundraising campaigns at a given time.

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It works to improve key fundraising activity including retention, upgrades and reactivation
campaigns, analysing donors based on their preferences and giving behaviour, and
how this has changed over time. No third-party data is added during the analysis
and profiling process, ensuring that all insights are based purely on the user organisation’s
own consented data. All analysis is handled by EDM Media, which has partnered with
DonorTrends to provide the service in the UK.

 

According to EDM Media, the service has already helped over 1,000 charities in the
US to improve their donor relationships and retention through better understanding
of donor engagement, and can analyse warm data within two days, and develop an action
plan based on the results within six.

 

Suzanne Lewis, managing director of EDM Media, said:

 

> “We are addressing the issues of blanket and far too frequent communication models
> that have been highlighted in recent best practice reforms. By introducing DonorTrends,
> charities will be able to engage less with those donors who are less connected
> to them, by contacting them less frequently and only at the times when they are
> more likely to respond. Equally those most loyal can be given greater focus. The
> result is far greater engagement, loyalty and revenue for the charity, and a much
> more accurate and meaningful relationship for the donor.”

 

EDM Media will be introducing DonorTrends at next week’s IoF [Fundraising Convention](http://www.fundraisingconvention.uk/),
which runs from 4th to 6th July at London’s Barbican.

 * **[IoF updates guidance on fundraising with vulnerable donors](https://fundraising.co.uk/2016/11/23/iof-updates-guidance-fundraising-vulnerable-donors/)**(
   23 November 2016)
 * **[Regular givers on the rise but recruitment via direct mail declining, report shows](https://fundraising.co.uk/2017/12/05/regular-givers-rise-recruitment-via-direct-mail-declining/)**(
   5 December 2017)
 * **[Donor experience a focus for most but balancing income targets presents challenge, IoF report shows](https://fundraising.co.uk/2018/07/05/donor-experience-focus-most-balancing-income-targets-presents-challenge-iof-report/)**(
   5 July 2018)

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