# Confero introduce inbound telephone fundraising service for charities

- Link: https://fundraising.co.uk/2016/06/21/confero-introduce-inbound-telephone-fundraising-service-charities/
- Published: 2016-06-21T12:19:21+01:00
- Author: Howard Lake

**The inbound and outbound telephone service provider Confero Call Centre has announced
new services for charities, including outbound telephone fundraising and an inbound
charity ‘bureau’.**

 

The company will operate a maximum of two asks on standard fundraising campaigns,
and will place a cap on dial attempts.

## Advertisement

 

It has also developed a set of opt-outs to be used if they are triggered by a supporter
response, “allowing for a comfortable opportunity for supporters in a variety of
circumstances to end the call if desired”. These triggers include issues such as
age, a close connection to the cause and employment status.

 

These processes have been developed in response to media and government criticism
of some charities and some fundraising agencies last year, and the resultant tightening
of and specifications in the Code of Fundraising Practice, and other sector bodies’
guides.

 

Outbound campaigns will be charged on a ‘cost per decision’ basis and fundraisers
paid on a flat, hourly rate and in accordance with the national living wage.

 

CEO and DMA Council Member David Freedman said:

 

> “Following on from our successful, FCA-approved and regulated, commercial bureau
> service and contact centre, we are very much looking forward to offering the same
> level of cost effectiveness, compliance and customer experience to charities that
> are committed to helping others”.

 

 

 

Giuseppe Iantosca, [Confero](http://www.confero.co.uk/sectors/fundraising)’s Client
Development Director, has just completed [answering calls for UNICEF and its SoccerAid 2016 campaign](https://fundraising.co.uk/2016/06/01/six-football-related-fundraising-events/).
He explained the shared desk approach:

 

> “As the name suggests, this shared desk resource means that agents work across
> a number of charity accounts and answer inbound calls as and when they are received.
> The pricing structure works on a ‘per second’ basis, so charities only pay when
> an agent is engaged in one of their calls”.

 

Iantosca is offering free management for the first month to the first 15 charities
that sign up to the Charity Bureau service.

 * **[How to monitor your telephone fundraising](https://fundraising.co.uk/2016/08/30/monitor-telephone-fundraising/)**(
   30 August 2016)
 * **[Eight tips for training effective fundraisers](https://fundraising.co.uk/2016/09/30/top-tips-training-effective-fundraisers/)**(
   30 September 2016)
 * **[Pure Fundraising appoints Helen Mackenzie as CEO](https://fundraising.co.uk/2016/11/16/pure-fundraising-appoints-helen-mackenzie-ceo/)**(
   16 November 2016)

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