# Battersea Dogs & Cats Home teams up with Kickstarter campaign to transform tube station

- Link: https://fundraising.co.uk/2016/06/14/battersea-dogs-cats-home-teams-kickstarter-campaign-transform-tube-station/
- Published: 2016-06-14T09:35:55+01:00
- Author: Melanie May

**A Kickstarter campaign aiming to raise enough funds to replace every single advert
in a London tube station with pictures of cats has reached its target.**

 

The [Citizens Advertising Takeover Service (C.A.T.S)](https://www.kickstarter.com/projects/1115177097/the-citizens-advertising-takeover-service-cats/description)
has so far raised £23,131, just over its £23,000 target, on Kickstarter, and has
teamed up with [Battersea Dogs & Cats Home](http://www.battersea.org.uk/) with the
final posters to feature real cats from the charity’s cattery that need homes. The
project, from [Glimpse](http://weglimpse.co/), was dubbed #CatsNotAds, and attracted
global media attention and over 300 backers in its first two weeks.

## Advertisement

 

The station takeover is expected to take place in September. Pledgers were offered
a variety of incentives for donating, with C.A.T.S offering to stroke a cat for 
those who donated £1, those who pledged £15 receiving a sticker for their own ‘mini
takeover’, and those who pledged £2,500 or more offered an entire poster on the 
tube of their own cat.

 

The final posters will be unbranded with a single poster in the station referring
to Battersea Dogs & Cats Home and giving commuters a way to get in touch with the
charity. The charity hopes that the posters will have a promotional benefit as well
as potentially a rehoming benefit by encouraging commuters to visit the Battersea
website or its centres to rehome a cat.

 

Lindsey Quinlan, Battersea’s head of catteries, said:

 

> “We care for over 3,000 cats a year with one in three of them arriving as strays,
> so hopefully this campaign will encourage lots more people to consider rehoming
> our fantastic felines. Hopefully having a station full of cats will provide a 
> purrfect moment of calm for thousands of busy Londoners.”

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