# Brooke appoints GOOD Agency on fundraising strategy

- Link: https://fundraising.co.uk/2016/06/13/brooke-appoints-good-agency-fundraising-strategy/
- Published: 2016-06-13T09:25:27+01:00
- Author: Melanie May

**International animal welfare organisation [Brooke](https://www.thebrooke.org/)
has appointed [GOOD Agency](http://www.goodagency.co.uk/) as its fundraising partner.**

 

Coinciding with the launch of Brooke’s new brand, GOOD Agency will start on the 
charity’s five-year fundraising strategy. This will include optimising Brooke’s 
fundraising and recruiting new audiences through individual giving and other engagement
strategies, as well as developing their short and long-term income.

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GOOD Agency won the business in a competitive pitch at the beginning of 2016 and
began working on the project immediately.

 

Caroline Corr, head of individual giving at Brooke said:

 

> “We conducted a rigorous selection process, choosing GOOD as our strategic partner
> because they identified our challenges and opportunities. GOOD also got the potential
> of our new brand and how it can help us achieve our ambition.”

 * **[Childhood Trust match funding helps raise £1.4 million for London charities](https://fundraising.co.uk/2016/12/15/childhood-trust-match-funding-helps-raise-1-4m-london-charities/)**(
   15 December 2016)
 * **[New Creative Director at GOOD Agency](https://fundraising.co.uk/2017/10/07/240925/)**(
   7 October 2017)
 * **[WaterAid appoints GOOD agency for winter appeal](https://fundraising.co.uk/2017/11/07/wateraid-appoints-good-agency-winter-appeal/)**(
   7 November 2017)

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