# Alzheimer’s Society Cupcake Day beats sign-up targets

- Link: https://fundraising.co.uk/2016/06/07/alzheimers-society-cupcake-day-beats-sign-targets/
- Published: 2016-06-07T10:37:40+01:00
- Author: Melanie May

**The [Alzheimer’s Society](https://www.alzheimers.org.uk/) Cupcake Day has beaten
sign-up targets with over a week still to go before the event.**

 

The charity’s first Cupcake Day takes place on 16^(th) June, and more than 10,000
people have signed up for the event so far. Cupcake Day is held in association with
Woman & Home Magazine, and encourages people to get together to host events, bake,
and eat cupcakes to raise funds for the charity.

## Advertisement

 

[GOOD Agency](http://www.goodagency.co.uk) delivered the event concept, designed
the [Cupcake Day microsite](https://cupcakeday.alzheimers.org.uk/home), digital 
banners, photo shoot, DM pack, social ads and launch film, as well as radio adverts
featuring Ruth Jones, best known for her roles in Gavin & Stacey and Stella, as 
the voice over.

 

Chef and TV presenter Lorraine Pascale is supporting the event by sharing her favourite
cupcake recipe, while Great British Bake Off’s Paul Hollywood has shared the nation’s
favourite cupcake recipe, which is chocolate.

 

 

 

**Editor’s note:** _the video previously embedded here (https://www.youtube.com/
watch?v=Bjbl0\_S42DY) is no longer available._

 

 

 

Michelle Frausing, mass participation Fundraising Manager at Alzheimer’s Society
said:

 

> “We wanted to create a mass participation event that reached a new audience in
> a light hearted yet engaging way. We have every confidence this fresh and exciting
> approach will help us achieve this.”

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 * **[Fundraising events round up for July 2016](https://fundraising.co.uk/2016/07/26/fundraising-events-round-july-2016/)**(
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 * **[Mass participation fundraising continues to grow, research shows](https://fundraising.co.uk/2016/08/01/mass-participation-fundraising-continues-grow-research-shows/)**(
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