Fundraising news, ideas and inspiration for professional charity fundraisers

Planning for the perfect event

Planning for the perfect event

Charities are involved in many . Whether you are planning a benefit concert, a fun run or a charity walk, or you are setting up an information stand in a busy area – standing out in a crowd is important. like these help to raise awareness for your cause and allow you to speak directly to potential donors. Personalised printed products help increase visibility and make a lasting impression.

There are many factors to think about when planning for an event. You are busy thinking about logistics, personnel, programme content, and let’s not forget the all-important budget. Simplify your planning and minimise your costs by ordering all your printed material online.

Print is more than just paper

In order to have those important conversations with new and potential donors, you first need to bring the people to you. Whether you are at a convention or setting up a stand in a busy shopping area, advertising technology from SAXOPRINT helps you to stand out in a crowd. Roller banners are probably the most popular and effective way to catch the donor’s eye from a distance. Roller banners have the added benefit that they are easy to transport and assemble. With their capacity of up to 4 square metres of advertising space, you are sure to captivate your audience. For outdoor events like a 5k walk, a registration tent with your logo can gather a crowd.

Another way to draw people to your stand is to mobilise your charity by dressing your team in matching printed t-shirts, or by sending visitors out into the crowed with custom carrier bags prominently displaying your charity’s logo.

Make your impression last

After you have successfully drawn in a crowd, have a personal conversation and leave your visitor with a reminder of your time together. We all know the saying: “A picture is worth a thousand words”. High quality brochures, postcards, flyers or even a business card can help potential donors connect to your charity, both visually and physically. These reminders physically stay with the on-the-fence donors and remind them of your conversation later. Sometimes these donors just need one more reminder to give them that final push to donate. In this case, a picture can be worth a lot more than words.

One-stop online shop

Cut down on both stress and spending by ordering all your printed materials in one place. With SAXOPRINT, you can comfortably order everything from stickers to pop-up tents online. SAXOPRINT is proud to provide services to many UK charities and is offering new customers a £10 discount for all orders over £30. Just enter the Voucher Code: UKFRSXP616 by July 15th to benefit from high-quality printed items for your charity.

As your trusted printing partner, SAXOPRINT wants to help you help others by saving you time and money.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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