# New POP airline promises to puts ‘People Over Profit’

- Link: https://fundraising.co.uk/2016/06/01/new-pop-airline-promises-puts-people-profit/
- Published: 2016-06-01T09:29:54+01:00
- Author: Melanie May

**A new low-cost, long-haul airline is launching that will donate 51% of its profits
to fund social projects in the UK and India.**

 

[POP](http://www.flypop.co.uk) plans to be the only airline at launch to fly non-
stop from the UK to two of India’s key secondary cities – Amritsar (Punjab) and 
Ahmedabad (Gujarat), with its People Over Profit (POP) proposition seeing passengers
consulted when booking regarding their preferences over which of the community causes
on offer they wish POP to support.

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In the first instance, all of POP’s charitable giving will be made through the Charities
Aid Foundation (CAF), with plans for the establishment of a dedicated charitable
foundation. In addition, the airline is seeking to neutralise its carbon footprint
in ways that will also help its community projects.

 

Rewards-based crowdfunding to raise £5m for POP will start early this month in association
with Trillion Fund Ltd, and will continue for 60 days. The crowdfunding campaign
involves raising start-up funds for the company via the pre-sale of POP Gold Passes,
each priced at £500. The first 10,000 Gold Pass holders will win one free off-peak
return seat to any POP destination and will, for the following five years when flying
with POP, be entitled to a range of VIP benefits both on the ground and in the air,
such as extra luggage allowance, and free and unlimited ticket name changes.

 

The first POP flight is expected to depart from Stansted Airport in Q4 this year
to Amritsar using a 378-seat all-economy Airbus A330-300 aircraft in POP livery.
POP initially plans to operate three services weekly to both Amritsar and Ahmedabad.

 

Navdip Singh Judge, chairman and principal of POP, said:

 

> “My vision is to create an airline that, unlike any other before it, serves not
> just the passengers travelling between the UK and the developing world but, just
> as importantly, delivers tangible benefits to the communities they are visiting.”

 

 

 

> [#_flyPOP](https://twitter.com/hashtag/_flyPOP?src=hash&ref_src=twsrc%5Etfw) announces
> the charities it will be partnering in the UK [@DCT_Charity](https://twitter.com/DCT_Charity?ref_src=twsrc%5Etfw)@
> SkillForceUK [https://t.co/c5ebUo0BrX](https://t.co/c5ebUo0BrX) [pic.twitter.com/vEN26apx6x](https://t.co/vEN26apx6x)
> — flypop (@_flyPOP) [June 9, 2016](https://twitter.com/_flyPOP/status/740862965847629824?ref_src=twsrc%5Etfw)

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