# One woman’s fashion fundraiser raises £58,000 for CRUK & results in a book

- Link: https://fundraising.co.uk/2016/05/27/one-womans-fashion-fundraiser-raises-58000-cruk-results-book/
- Published: 2016-05-27T09:32:11+01:00
- Author: Melanie May

**A fundraising idea that saw one woman raise almost £58,000 for [Cancer Research UK](http://www.cancerresearchuk.org/‎)
by wearing a different preloved outfit everyday for a year has resulted in a book
publication, all profits from which will go to the charity.**

Last January, Caroline Jones vowed to create 365 outfits from items bought or borrowed
from Cancer Research UK shops to raise money for the charity in memory of her mother
who had volunteered at her local shop before dying from breast cancer.

Caroline set up a [JustGiving page](https://www.justgiving.com/fundraising/knickers-models-own)
and posted photos of her outfits on social media to enable friends and family to
follow her fundraising journey. By the end of the year Caroline had gained 10,000
+ likes on Facebook, 2,500+ followers on Instagram and over 1,400+ donations on 
her JustGiving page.

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[_Knickers Model’s Own: A year of frugal fashion_](http://www.Cruk.org/knickersmodelsown)
is the culmination of Caroline’s year, and was released on 25^(th) May, with a cover
image shot by Rankin, and a number of well-known contributors including fashion 
designer Henry Holland, fashion blogger Olivia Purvis, and journalist Hannah Betts.

The launch party on 19th May saw Caroline joined by friends, family, journalists,
photographers, and bloggers including Olivia Purvis, jewellery designer Anouska 
Woods, and celebrity hairdresser and The One Show’s ‘Street Barber’ Michael Douglas.

![Cover of Knickers Model's Own](https://wfay6x.infiniteuploads.cloud/2021/07/knickers-
models-own-cover.jpg)

 With 100% of profits from sales of the £20 book going to the charity, Caroline
hopes to raise another £100,000 for Cancer Research UK.

 * ![Double spread from Knickers Model's Own book](https://wfay6x.infiniteuploads.
   cloud/2016/05/knickers-models-own-double-spread.jpg)
 * Knickers Model’s Own
 * ![Caroline Jones](https://wfay6x.infiniteuploads.cloud/2016/05/knickers-models-
   own-caroline.jpg)
 * Caroline’s choice for a day

Caroline said:

> “I am so proud of my collaboration with Cancer Research UK and hope my book is
> picked up and enjoyed by all. It’s a book about my year of wearing nothing but
> pre-loved clothes in memory of my mum Mary, but also a style journey sharing my
> styling and shopping tips, reminding us all that there are amazing pre-loved gems
> just waiting to be discovered.”

Caroline’s future plans include working for Cancer Research UK on various projects
including the launch of its eBay shop, as well as launching her own website, continuing
to blog, and to dress in pre-loved clothing.

_Knickers Model’s Own: a year of frugal fashion is on sale from 25 May 2016, priced
£20 with 100 per cent of profits going to CRUK.  To order visit [cruk.org/knickersmodelsown](http://cruk.org/knickersmodelsown)._