# Customer purchases to help fund Body Shop bio-bridges programme

- Link: https://fundraising.co.uk/2016/05/26/customer-purchases-help-fund-body-shop-bio-bridges-programme/
- Published: 2016-05-26T09:16:58+01:00
- Author: Melanie May

**The Body Shop has partnered with [World Land Trust](http://www.worldlandtrust.org/)
in its new Bio-Bridges programme, which aims to regenerate and protect 75 million
square metres of forest, funded by customer transactions.**

 

The Bio-Bridges programme will create protected areas of forest, regenerating and
reconnecting corridors between healthy rainforest, and linking isolated and endangered
animals and plant species.

## Advertisement

 

To fund the work, The Body Shop is launching an in-store and online campaign, ‘Help
Reggie Find Love’, featuring Reggie, a Red-Shanked Douc from Vietnam that will raise
awareness and see customers directly support the project with every customer transaction
restoring and protecting one square metre of habitat in the forest.

 

The campaign will launch online and in The Body Shop stores globally this summer,
in 65 countries.

 

The first Bio-Bridges project is in Khe Nuoc Trong forest of North Central Vietnam,
and will see The Body Shop work with World Land Trust and partner Viet Nature Conservation
Centre, to protect the area and its wildlife through regular patrolling and the 
use of camera-traps. Viet Nature will also work closely with the local community
to encourage sustainable forest resource use and farming and with schools to encourage
involvement.

 

The second Bio-Bridges project will begin in late 2016 in the Garo Hills of India.
This project will also be delivered in partnership with World Land Trust and its
partner Wildlife Trust of India.

 

Christopher Davis, director of corporate responsibility and campaigns, The Body 
Shop, said:

 

> “Bio-Bridges are an innovative way to create protected corridors of biodiversity
> that allow the wider forest to flourish and its inhabitants to breed and thrive.
> We’ll be promoting ‘Find Reggie Love’ online and in our stores, helping raise 
> awareness of this serious issue in a different way and allowing our customers 
> to make a direct and positive impact with every purchase.”

 

The programme is part of The Body Shop’s [Enrich Not Exploit Commitment](http://www.thebodyshop.com/Commitment/).

 

 

 

Picture: The Body Shop transforms Westminster Bridge to raise awareness of Bio-Bridges.
Credit: Getty Images for The Body Shop

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