# Smile beer raises funds for local charity

- Link: https://fundraising.co.uk/2016/05/04/smile-beer-raises-funds-for-charity/
- Published: 2016-05-04T09:11:13+01:00
- Author: Melanie May

**A Merseyside micro brewery has created an ale in support of local cause, [Melissa’s Smile Fund](https://www.gofundme.com/sharethesmileteam).**

[Connoisseur Ales](http://www.rainfordshow.co.uk/connoisseur/) was inspired to create
the beer after reading in the local media about Melissa Adams, who was born with
Angelman Syndrome and her mum’s aim to raise funds to pay for a sensory room for
her daughter.

https://twitter.com/Melissassmile/status/727617057244745729

## Advertisement

 

The Smile beer will be launched 6th May at 7pm at local pub Cricketers Arms, where
supporters can buy the beer and meet both the brewers and Melissa herself. The beer
will then be available for the rest of the month in pubs across the St Helens borough
where Connoisseur Ales is based. It is being targeted primarily locally to free-
houses that sell real ale of which there are around 27 in the borough. Several out
of town pubs and regional beer festivals have also placed orders. The beer’s badge
and label feature the charity’s logo and it will be promoted on local social media.

Kevin Yates, who runs Connoisseur Ales with his parents said:

> “We have been working together to get this beer produced since reading stories
> in our local paper and on social media. This was our best way of supporting the
> cause, both in terms of money raised and also getting the charity’s name and information
> in front of a wider local audience.”

 * **[One man’s challenge to walk 240 miles for Christians Against Poverty](https://fundraising.co.uk/2016/06/16/one-mans-challenge-walk-240-miles-christians-poverty/)**(
   16 June 2016)
 * **[6 fundraising products for August 2016](https://fundraising.co.uk/2016/08/09/6-fundraising-products-august-2016/)**(
   9 August 2016)
 * **[ShelterBox to roll out winter campaign nationally following successful pilot](https://fundraising.co.uk/2016/08/30/shelterbox-roll-winter-campaign-nationally-following-successful-pilot/)**(
   30 August 2016)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)
