# London Marathon runners raise £23 million so far via Virgin Money Giving

- Link: https://fundraising.co.uk/2016/04/27/london-marathon-runners-raise-23m-far-via-virgin-money-giving/
- Published: 2016-04-27T12:12:17+01:00
- Author: Howard Lake

**Runners who took part in the 2016 Virgin Money London Marathon at the weekend 
have already raised £23 million, and the final total is expected to reach £25 million.**

The current total of £23 million, which includes Gift Aid, is a record on the fundraising
site for the London Marathon. It is a 12% increase on this time last year.

Contrasting its not-for-profit model with that of JustGiving, [Virgin Money Giving](http://uk.virginmoneygiving.com)
claims that, as a result of its lower fees, “charities will be better off by around
£700,000 as a result of their fundraisers using Virgin Money Giving”.

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It adds that 81% of the fundraisers it surveyed this month (it received 389 responses)
think it is important that online fundraising sites are run on a not-for-profit 
basis. Furthermore, 43% think that any charge made should just be enough to cover
operating costs.

## WATCH: Virgin Money London Marathon 2016 highlights

Jo Barnett, Executive Director at Virgin Money Giving said:

> “I am delighted that Virgin Money Giving has smashed all previous fundraising 
> totals for those taking part in the Virgin Money London Marathon. We expect the
> Virgin Money London Marathon to break yet another fundraising World record this
> year. 
> The sheer effort and generosity of those taking part to raise funds for
> the cause of their choice, no matter how large or small, should never be underestimated.
> More and more people are signing up to Virgin Money Giving as they realise more
> money goes to their charity because of our not-for-profit approach.”

[Launched in 2009, Virgin Money Giving](https://fundraising.co.uk/2009/10/14/virgin-money-giving-launches-online-fundraising-service/)
has handled over £420 million for charities as of the end of 2015. More than 10,000
charities are registered with the platform.
 

 https://www.youtube.com/watch?v=lKJbygW7SLE

 _[Video at https://www.youtube.com/watch?v=HzqEd-lQXxY no longer available]._

 

 * **[Virgin Money London Marathon launches campaign to celebrate 2021 event](https://fundraising.co.uk/2021/08/25/virgin-money-london-marathon-launches-campaign-to-celebrate-2021-event/)(
   25 August 2021)**
 * **[Virgin Money Giving to close in November 2021](https://fundraising.co.uk/2021/08/26/virgin-money-giving-to-close-in-november/)(
   26 August 2021)**
 * **[Macmillan named as 2021 Virgin Money London Marathon charity of the year](https://fundraising.co.uk/2020/10/08/macmillan-named-as-2021-virgin-money-london-marathon-charity-of-the-year/)(
   8 October 2020)