# Apple & WWF team up with Apps for Earth

- Link: https://fundraising.co.uk/2016/04/20/apple-wwf-team-apps-earth/
- Published: 2016-04-20T09:24:05+01:00
- Author: Melanie May

**Apple and WWF have launched an initiative to raise awareness of conservation issues,
and to raise funds for the charity’s work.**

Apps for Earth runs until 24^(th) April and coincides with Earth Day on 22^(nd) 
April. The campaign sees WWF receiving 100% of the proceeds from the sales of 27
participating apps and In-App Purchases in the App store.

> Excited to support [@World_Wildlife](https://twitter.com/World_Wildlife?ref_src=twsrc%5Etfw)&
> [@AppStore](https://twitter.com/AppStore?ref_src=twsrc%5Etfw) as they launch [#AppsforEarth](https://twitter.com/hashtag/AppsforEarth?src=hash&ref_src=twsrc%5Etfw).
> Proceeds from 27 apps will support WWF: [https://t.co/drl6Cx810C](https://t.co/drl6Cx810C)
> 
> ## Advertisement
> 
> — Leonardo DiCaprio (@LeoDiCaprio) [April 14, 2016](https://twitter.com/LeoDiCaprio/status/720644479993163777?ref_src=twsrc%5Etfw)

 

The apps all feature new content celebrating WWF’s global conservation work in its
key focus areas of forests, oceans, fresh water, wildlife, food and climate. Participating
apps include Angry Birds 2, which sees the infamous pigs overfishing the oceans 
and asks players to stop them, and SimCity BuildIt, which includes three new quests
that support forests, oceans, and wildlife.

WWF’s own app, WWF Together, is also participating with new content: as well as 
including stories of the world’s most amazing animals, it now includes Earth Story.

 * **[Gatwick’s Yangtze River installation engages passengers with WWF and HSBC work](https://fundraising.co.uk/2016/11/16/gatwicks-yangtze-river-installation-engages-passengers-wwf-hsbc-work/)**(
   16 November 2016)
 * **[WWF UK’s Nature’s Invoice targets City leaders](https://fundraising.co.uk/2026/09/16/wwf-uks-natures-invoice-targets-city-leaders/)**(
   16 September 2026)
 * **[Dylan donates song to WWF](https://fundraising.co.uk/2001/05/31/dylan-donates-song-wwf/)**(
   31 May 2001)

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