# RNLI’s annual Mayday appeal sets target of £750,000

- Link: https://fundraising.co.uk/2016/04/18/rnlis-annual-mayday-appeal-sets-target-750000/
- Published: 2016-04-18T09:13:17+01:00
- Author: Melanie May

**The RNLI launches its national annual fundraising campaign on 26^(th) April, with
a target of £750,000.**

The [RNLI Mayday](http://RNLI.org/Mayday) appeal runs until May Day on 2^(nd) May,
with street collections and fundraising events taking place across the UK and Ireland.
The charity will be encouraging people to show their support by using the hashtag#
MaydayEveryday on social media, buying and wearing a Mayday yellow welly pin badge,
hosting or supporting a fundraising event, or donating online.

Many of the Mayday fundraising events will have a yellow welly theme, in reference
to the kit that the RNLI’s lifeboat crew members wear when they go out to sea. The
money raised will support the RNLI’s work.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

https://www.instagram.com/p/BDyPBHkms34/

 

A range of activity is taking place to raise awareness of Mayday and to encourage
the public to support it, including paid for advertising on social media, digital
display advertising and regional print and radio adverts. PR activity is taking 
place nationally as well as at a local level, promoting regional Mayday fundraising
events and activity.

 

 

This is the second year the charity has run Mayday as its national fundraising campaign
across the UK and Ireland. Before that, Mayday was a fundraising campaign for the
RNLI solely in Ireland.

Chris Speers, volunteer lifeboat crew member at Poole lifeboat station, said:

> ‘The Mayday campaign is our own call for help, as we rely on the generosity of
> the public to help us continue our lifesaving service, which we operate day and
> night, 365 days a year.”

 * **[Festive period sees RNLI over 600% busier than 40 years ago](https://fundraising.co.uk/2019/12/10/festive-period-sees-rnli-600-busier-40-years-ago/)**(
   10 December 2019)
 * **[Donor funds new RNLI lifeboat in memory of actress & model wife Julie Alexander](https://fundraising.co.uk/2022/04/08/donor-funds-new-rnli-lifeboat-in-memory-of-actress-model-wife-julie-alexander/)**(
   8 April 2022)
 * **[Legacy fund helps RNLI & Swim England offer almost 6,000 children free water safety lessons](https://fundraising.co.uk/2022/08/04/legacy-fund-helps-rnli-swim-england-offer-almost-6000-children-free-water-safety-lessons/)**(
   4 August 2022)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)