# PFRA launches private site mystery shopping trial

- Link: https://fundraising.co.uk/2016/04/13/pfra-launches-private-site-mystery-shopping-trial/
- Published: 2016-04-13T09:19:56+01:00
- Author: Melanie May

**The [PFRA](http://www.pfra.org.uk/) has started a six-month trial mystery shopping
trial of private site fundraising.**

Twelve charities have volunteered to take part, including [Battersea Dogs & Cats Home](http://www.battersea.org.uk/),
[Dogs Trust](https://www.dogstrust.org.uk/), Great Ormond Street Hospital, Guide
Dogs for the Blind Association, Marie Curie, National Deaf Children’s Society, Royal
Society of Wildlife Trusts, RSPCA, and WWF UK. The PFRA will aim to carry out 38
mystery shops per month during the trial.

A private site rulebook has been created and circulated to the participating charities
to follow, with rules including: ‘Fundraisers MUST NOT obstruct, interfere with,
or disrespect members of staff from local businesses’, and ‘Fundraisers MUST NOT
work outside the confines of the site as dictated by the Site Owner’.

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The trial comes as the merger between the the PFRA and the IoF gets underway, with
the aim of establishing a permanent mystery shopping programme for private site 
fundraising that will gather vital information on current standards.

Peter Hills-Jones, Chief Executive of the PFRA said:

> “We have worked hard over the last decade to strengthen street and door-to-door
> fundraising and we are now going one step further. Our members have often asked
> for us to expand our services and I am pleased to see it becoming a reality. Once
> the trial has provided evidence of success, we will make it available to all our
> members.”

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