# Smee & Ford announce webinar series on legacy fundraising

- Link: https://fundraising.co.uk/2016/04/11/smee-ford-announce-webinar-series-legacy-fundraising/
- Published: 2016-04-11T20:01:23+01:00
- Author: Howard Lake

**Legacy data providers Smee & Ford have announced a new series of webinars to help
charities make more of legacies. The online training sessions will be co-hosted 
by legacy expert Richard Radcliffe.**

Radcliffe argues that successful legacy fundraising campaigns can help charities
salvage their reputation and rebuild public trust.

He said:

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> “The best defence is to show how you use a donor’s money and the impact you have.
> This is the best time to launch a new legacy campaign as you can reassure donors
> you are a great long term investment, openly announce your strengths and be 100%
> honest about your failures.”

Radcliffe will be co-presenting three live [legacy fundraising webinars](http://smeeandford.com/webinar/index),
the first of which on 20 April focuses on the overall structure of a legacy campaign.
He will share advice on the legacy fundraising lifecycle, covering communications,
tactics, cultivation and stewardship, and evaluating success.

Radcliffe added:

> “The decision to include a legacy is driven by logic as well as passion. Is your
> brand top of mind? Is your performance (financial and impact) top of mind? Do 
> stakeholders know how you are funded and the difference a gift in their Will, 
> however modest, can make? We are pleased to offer these webinars in the hope that
> we’ll be able to paint a more accurate picture of today’s legacy landscape and
> the well-informed, savvy donor.”

 

Smee and Ford’s data is based on information gleaned over many years from published
wills. Its researchers read over 5,000 wills every week to offers its charity clients
extensive and up-to-date information.

 

_Main image: [My Will](http://www.shutterstock.com/pic-153665921/stock-photo-my-will.html)
by Alex Skopje on Shutterstock.com_

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