The Cause: The Power of Digital Storytelling for Social Good
Does your non-profit or social enterprise seem invisible? The secret to more exposure, larger donations, and more volunteer support lies in your ability to tap into your own story.
The Cause helps you leverage your passions, and interests to craft a compelling case for support that ignites your audience’s emotions and focuses on selling the impact of your organisation. This powerful message can be spread through effective storytelling in person, online and through mobile devices.
Digital marketing expert Tatiana Garrett Mulry lays out a comprehensive, step-by-step plan for non-profit leaders, social entrepreneurs, marketing managers and cause advocates to help them find their voice and express their passion for their organisation to create bigger and better results.
Based on years of experience working with dozens of large Fortune 500 clients and launching the social enterprise, edRover.com, there are many practical examples of effective pitches, insights about donor needs, as well as the recipe of proven techniques for mastering online content that will help you build an army of social good ambassadors for your cause.
The Cause: The Power of Digital Story Telling for Social Good covers these topics:
- Chapter 1: Fighting Fundraising Fatigue
- Chapter 2: Working on Your Own Mindset
- Chapter 3: Strategic Planning
- Chapter 4: Your Key Audiences
- Chapter 5: Packaging Your Requests for Support
- Chapter 6: Selling – Let’s Get Comfortable
- Chapter 7: Enrolling Supporters
- Chapter 8: Combatting Burnout
- Chapter 9: Telling Your Service Story
- Chapter 10: Crafting The Perfect Pitch
- Chapter 10: Dealing With No
- Chapter 11: Developing a Solid Social Media Strategy
- Chapter 12: Cross-Channel Marketing Integration
- Chapter 13: Mobile Applications
- Chapter 14: Other Online Fundraising Opportunities
- Chapter 15: Leveraging Community Resources
- Chapter 16: This Is Your Time
Action items after each chapter will challenge you to apply what you’ve learned right away. The power to take your organisation’s visibility and impact to the next level is just a few clicks away.
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