# Jaffa turns oranges red for British Heart Foundation

- Link: https://fundraising.co.uk/2016/04/01/jaffa-turns-oranges-red-british-heart-foundation/
- Published: 2016-04-01T08:30:28+01:00
- Author: Melanie May

**Jaffa oranges are turning red today, in celebration of the orange producer’s new
partnership with the British Heart Foundation.**

The new All-Red, a pillar box red orange, is an extension of the Jaffa Red range
of oranges, and has red peel as well as segments. The colour is a result of higher
levels of the pigment, anthocyanin, which gives Jaffa red oranges their red segments.
The All-Red is being sold exclusively in Tesco stores nationwide.

The launch of the All-Red orange marks Jaffa’s two-year partnership with the BHF.
Together with Tesco, Jaffa will be supporting all of the BHF’s bike rides including
the charity’s 54-mile London to Brighton Bike Ride.

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Nancy Smyth, head of events at the BHF said:

> “We are thrilled at this unique way Jaffa has chosen to mark the start of our 
> partnership. Together with Tesco, Jaffa will be supporting our entire cycling 
> series, which includes on-road and off-road cycling challenges across the UK.”

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