# #EggAid campaign raises over £800 for Cybersmile

- Link: https://fundraising.co.uk/2016/03/31/eggaid-campaign-raises-800-cybersmile/
- Published: 2016-03-31T09:06:40+01:00
- Author: Melanie May

**A campaign to reclaim the Twitter egg avatar from cyber trolls and raise money
for anti-bullying charity [Cybersmile](https://www.cybersmile.org/) has raised over
£800 in a fortnight.**

#EggAid was launched by [Gadgette.com](http://Gadgette.com)’s Holly Brockwell on
15^(th) March with £500 fundraising target. The campaign raised £115 in its first
half hour, and had raised £841.50 when it ended on 28th March.

https://twitter.com/holly/status/714798460101386241

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It asked people to choose an egg and click to donate the cost of that egg to Cybersmile,
which will use the money to help children who have been bullied and trolled online.
The campaign also aimed to reclaim the reputation of the Twitter egg avatar, which
has become associated with Twitter trolls who often use it to front the accounts
they use to bully people through.

> We've just sent an amazing £841.50 to [@CybersmileHQ](https://twitter.com/CybersmileHQ?ref_src=twsrc%5Etfw).
> That pays for 8 volunteers to help kids who've been bullied 💪💪💪 [pic.twitter.com/lleVXzQnIg](https://t.co/lleVXzQnIg)
> — Gadgette (@Gadgette) [March 28, 2016](https://twitter.com/Gadgette/status/714538335646126080?ref_src=twsrc%5Etfw)

Eggs on offer ranged from a £3.50 family bag of Cadbury’s Mini Eggs, to a ‘fancypants’
egg for £10 and ‘THE GOLDEN EGG’ for £25. People could also choose their own amount
to donate, and everyone who donated was entered into a prize draw to win first prize
of a basketful of eggs, sponsored by Pat Testing Expert, or second prize, which 
included clothing, cushions and an art print, donated by Cakes with Faces.

 

#EggAid illustrations by [Silver AJ](https://www.facebook.com/silverAJ)

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 * **[Just 1 Project sets challenge of raising £500,000 in five months through social media alone](https://fundraising.co.uk/2016/07/11/just-1-project-sets-challenge-raising-500000-five-months-social-media/)**(
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