# Picture This app lets people support global environmental campaign with images

- Link: https://fundraising.co.uk/2016/03/28/picture-app-lets-people-support-global-environmental-campaign-images/
- Published: 2016-03-28T08:20:46+01:00
- Author: Howard Lake

**Sony Pictures Television Networks has created a free image app to enable people
to support Picture This, its global campaign to encourage efforts to preserve and
protect the environment.**

The app can be used to take and post “images of a better world”. They can be urban
or rural landscapes, showing for example a carefully-tended urban allotment, clean
waterways, or a person recycling unwanted items.

Andy Kaplan, president of worldwide networks for [Sony Pictures Television](http://www.sonypicturestelevision.com),
said:

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> “Through photo storytelling, we’re inviting everyone to capture and share images
> of a better place, a more sustainable community and a cleaner environment”.

The Picture This app, which is available for Android and iOS, has been developed
by interactive design and development specialists [REDspace](http://www.redspace.com).

## Picture This

The [Picture This](http://www.sptpicturethis.com) campaign began in Autumn 2015 
in 30 languages. It aims to “bring attention to environmental issues in the networks’
footprint of 178 countries around the world”.

The company’s networks are using on-air and social media resources and community
events to support the campaign.

In the UK the campaign has focused on clothes waste and encouraging circular and
sustainable shopping. Sony is working with clothing charity TRAID which helps to
turn clothes waste into funds and resources in order to reduce the environmental
and social impacts of clothing. Sony Pictures Television UK has donated more than
200kg worth of clothing, over the past six months.

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