# National Spring Cleaning Week: how charities can take proper advantage

- Link: https://fundraising.co.uk/2016/03/17/national-spring-cleaning-week-charities-can-take-proper-advantage/
- Published: 2016-03-17T15:00:03+00:00
- Author: Guest Blogger

**How can charities make the most of our urge to Spring clean at this time of year?**

Halfway through March, we run into National Spring Cleaning Week. Starting on 14
March, this week embodies a tradition which goes back well over two millennia and
has never really faded from our culture. Across the country people will be looking
at all of their household clutter with a discerning eye, working out what stays 
and what needs to go. As a charity, you’ll want to make sure that as much as possible
of what does get dragged out of the house in the name of tidiness ultimately winds
up in your shop.

## Make sure people remember you when they’re spring cleaning

Almost everyone would be happier for their unwanted goods to go to charity than 
to landfill or recycling, and ensuring that the option of donating is at the forefront
of people’s minds at this time of year. Reach out through social media to strengthen
that association between spring cleaning and charitable giving, and in store through
your volunteers and window posters.

## Advertisement

Mentioning specific goods can be a powerful way to inspire donations, as people 
are reminded of exactly what they have at home and what they might be happier to
donate than to hang onto.

![Barnardo's invites donors to Spring clean their wardrobe to raise funds](https://
wfay6x.infiniteuploads.cloud/2016/03/barnardos-spring-clean.jpg)

_[Barnardo’s](http://www.barnardos.org.uk/stock) is one charity taking advantage
of our urge to Spring clean_

## Ensure that Gift Aid declarations are recorded for every donation

Gift Aid is a tax-effective way of giving which a surprising proportion of the population
either aren’t aware of or don’t fully understand. Charities can reclaim the base
rate of income tax on any goods which are declared as Gift Aid, at no additional
cost to the donor. With 25p in the pound in free additional revenue available from
HMRC, it’s critical to ensure that donors declare their approval that Gift Aid be
claimed.

Mentioning Gift Aid in all emails and newsletters is a great way to raise awareness,
and training staff to ask about Gift Aid as early in the process as possible ensures
that those critical Gift Aid declarations can be recorded the moment a donation 
is received.

Two stores in the Age UK and RSPCA networks experienced an extremely impressive 
increase in Gift Aid returns of 400% after their volunteers received training in
Gift Aid early last year.

## Chase all sources of Gift Aid

Often higher-value items such as furniture become redundant during spring cleaning
as people look to overhaul their interiors. Gift Aid often isn’t applied to these
donations, which can result in substantial missed revenue as these items typically
carry a higher value at resale.

Volunteers should be trained to ask for Gift Aid approval during the original discussion
with the donor, as Gift Aid forms require only a name, partial address, postcode
and date to be valid.

Better practices in furniture collection can represent a second line for ensuring
Gift Aid claims are possible, and may work better for some donors. These can be 
as simple as equipping collection drivers with completed Gift Aid forms ready for
approval, combined with duplicate labels for attaching to the paperwork and donated
items to ensure they remain clearly linked.

Spring Cleaning Week is the perfect opportunity for a charity to increase their 
stock, strengthen their relationship with the community and ultimately boost their
overall revenue. Ensuring that Gift Aid is applied to all donations is absolutely
critical, and the process can be simplified by applying automated IT solutions for
Gift Aid management. Some such services are available as shared ventures, which 
can eliminate the need for upfront tech investment.

Whatever you do to take advantage of Spring Cleaning Week, make sure you’re not 
missing out on that 25% top-up from the taxman: Gift Aid donations totalled £1.9bn
in 2014/15, and using the system properly can have a truly enormous impact on your
bottom line and, ultimately, the people you work to help.

 

_**Alastair Petrie** is General Manager of [BMc Azurri](http://www.bmcazurri.com),
a company specialising in the provision of Gift Aid systems and IT services for 
the charity sector._

_Main image: [Spring cleaning](http://www.shutterstock.com/pic-234163747/stock-photo-one-hand-in-pink-rubber-gloves-with-blue-cloth-on-a-white-background.html)
by Razumov2 on Shutterstock.com_

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