# Meet the fundraiser: Kidscan’s Chair of Trustees, Brian Wroe

- Link: https://fundraising.co.uk/2016/03/10/meet-fundraiser-kidscans-head-trustees-brian-wroe/
- Published: 2016-03-10T17:42:41+00:00
- Author: Howard Lake

**Brian Wroe is Chair of the board of trustees at children’s cancer charity Kidscan.
[An active fundraiser for the charity](https://fundraising.co.uk/), he explains 
here what his role is and how he undertakes it.**

He has served as Chair since 2010. Before that he spent 32 years in the police force,
rising to Chief Superintendent of Greater Manchester Police from 2001 to 2004. He
also worked as Assistant Director in charge of Community Services at Salford Council.

He got involved in Kidscan while he was working in the police shortly after the 
charity was established locally.

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At [Kidscan](http://kidscan.org.uk/) he has demonstrated that trustees can be active
fundraisers whilst providing leadership and governance. He took part in last year’s
Salford 10K Road Race, along with his family. At Christmas, he hosted an event in
Manchester at which many major sponsors of Kidscan’s  pledged money or support. 
His daughter Joanne is showing her support by running the Manchester 10K for Kidscan
in May.

He argues that being Chair of the board involves acting as a figurehead and helping
to demonstrate credibility. He said:

“People will ask “why should I give my money to the Kidscan charity rather than 
to someone else?””

The work of the Chair is central to helping answer that question.

 * **[Is this really what the relationship between trustees and fundraising should be about?](https://fundraising.co.uk/2016/03/14/really-relationship-trustees-fundraising/)**(
   14 March 2016)
 * **[The fundraising conundrum – why you need to get the balance right at board level](https://fundraising.co.uk/2016/06/15/fundraising-conundrum-need-get-balance-right-board-level/)**(
   15 June 2016)
 * **[Peter Kellner to be new chair of NCVO](https://fundraising.co.uk/2016/07/15/peter-kellner-new-chair-ncvo/)**(
   15 July 2016)

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