# UNESCO targets funders with immersive digital storytelling

- Link: https://fundraising.co.uk/2016/02/19/unesco-targets-funders-with-immersive-digital-storytelling/
- Published: 2016-02-19T10:11:12+00:00
- Author: Melanie May

**UNESCO is targeting funders with an immersive digital storytelling experience 
that shows the transformative power of local radio in Africa.**

The [www.radioict.org](http://www.radioict.org) campaign shows funders such as NGOs
and international development agencies that while local radio is a crucial communications
channel in reaching local communities, lack of ICT skills at the stations means 
its potential impact is often missed.

Since 2012, UNESCO has supported 32 radio stations in seven countries across sub-
Saharan Africa under its _Empowering Local Radios with ICTs_ project, which provides
the people that operate the stations with ICT skills and equipment to help them 
create and broadcast better programming.

## Advertisement

UNESCO partnered with digital product studio [Addition](http://addition.london) 
to produce [www.radioict.org](http://www.radioict.org), which shows how the UNESCO
project is helping to give these radio stations improved ICT capabilities to enable
them better stimulate public debate, engage communities around local issues, promote
gender equality and help improve people’s lives.

Mirta Lourenco, chief of media development and society section at UNESCO, said:

> “The success of this project needed to be shared. But we wanted to use digital
> media in an unconventional way for the sector, telling a story that would engage
> the audience and make them feel they would want to find out more and participate.”

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