# Improving digital donations – top 5 tips - Link: https://fundraising.co.uk/2016/02/12/improving-digital-donations-top-5-tips/ - Published: 2016-02-12T11:27:34+00:00 - Author: Howard Lake **Small changes to your donation funnel can make big differences to your income.** Creativity isn’t always about big ideas. Sometimes it’s about smart thinking to solve problems. And often in the world of digital it’s about micro-interactions. Micro-interactions are the many small ways we can make it easier for a customer or supporter to complete a task or move through an online journey. A great example is making payments online, to buy things or to donate money. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) In our recent seminar about increasing online donations for charities, we covered ways to help as many supporters as possible to get through a payment process successfully. Here are the 5 top tips from that event. ## 1. Give people reassurance Give people reassurance to click the ‘next’ or ‘donate’ button by using click-triggers– words or images placed near the button that give them confidence they are doing the right thing, it could be some data privacy wording or a security logo. ⌊Donate button⌉ ⌊Donate button with reassurance⌉   ## 2. Show why the donation is worthwhile Use motivational copy or images during the process to show people their donation is worthwhile. ![Motivational image to promote giving to Children with Cancer](https://wfay6x.infiniteuploads. cloud/2016/02/chameleon-picture-donation.jpg)   ## 3. Show the giving process stages Show people clearly where they are in the process so they know what’s next. On mobiles it’s even more important to be creative with how you show progress on small screen sizes. ![Christian Aid's mobile giving process](https://wfay6x.infiniteuploads.cloud/2016/ 02/chameleon-christian-aid-mobile-giving-stepped-process.jpg)   ## 4. Use images to show direct impact Frame donation amounts with relevant images to show a direct impact between the gift and the beneficiary. And test different images to find out which works best. ![Framing giving with a relevant image](https://wfay6x.infiniteuploads.cloud/2016/ 02/chameleon-framing-giving-amounts.jpg)   ## 5. Show money will be well spent Show where the money goes to give reassurance that it will be well spent. ![Show where the donation will go](https://wfay6x.infiniteuploads.cloud/2016/02/ chameleon-show-where-money-goes.jpg)   _**Vicky Reeves** is Digital Managing Director at agency [WPN Chameleon](http://www.wpnchameleon.co.uk). WPN Chameleon design and manage donation funnels for several of the top 50 charities and provide consultancy to optimise online donation journeys._   _Main image: [digital giving](http://www.shutterstock.com/pic-225278167/stock-photo-digital-dictionary-give-volunteer-help-concept.html) by Rawpixel.com on Shutterstock.com_ * **[Mobile usage among young donors grows as online revenue rises](https://fundraising.co.uk/2016/04/27/mobile-usage-among-young-donors-grows-online-revenue-rises/)**( 27 April 2016) * **[Regulation changes contributed to 6% drop in 2016-17 charity text donations, says PSA](https://fundraising.co.uk/2017/08/04/regulation-changes-contributed-6-drop-2016-17-charity-text-donations-says-psa/)**( 4 August 2017) * **[The People’s Operator to raise funds for new marketing strategy & to pay off debt](https://fundraising.co.uk/2017/12/13/peoples-operator-raise-funds-new-marketing-strategy-pay-off-debt/)**( 13 December 2017) ![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader- 2x.gif)