# Donor rights a priority but infrastructure an issue says study

- Link: https://fundraising.co.uk/2016/02/04/donor-rights-a-priority-but-lack-of-infrastructure-an-issue-says-charity-study/
- Published: 2016-02-04T09:00:24+00:00
- Author: Melanie May

**While most not-for-profit organisations agree that more should be done to protect
donors’ rights, little more than half have the infrastructure in place to help them
understand supporter preferences according to a new study.**

_[Respect Your Donor](http://www.advancedcomputersoftware.com/collateral/abs/Respect-your-Donor-White-paper.pdf)_,
commissioned by Advanced Business Solutions (NFP), questioned trustees, managers
and employees in the third sector about their approach to fundraising and their 
reaction to the July 2015 amendment to the UK Charities Bill that requires charities
and fundraisers to state how they protect vulnerable people when fundraising.

It showed that 74% felt donor rights needed more protection while almost a third
admitted that their supporters say they have contacted them too often. 23% stated
that charities should communicate with their donors no more than once a month to
protect their rights.

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Just over half (58%) of those questioned said their organisations had the digital
infrastructure in place to help them understand their supporters, with 68% of these
able to segment their donor data by contact preferences.

Simon Fowler, managing director of Advanced Business Solutions (NFP) said:

> “The survey findings highlight the challenges faced by charities with their fundraising
> practices. 42% of NFPs still do not have a digital infrastructure in place to 
> help them understand their supporters. It is imperative that charities embrace
> technology to understand their donors’ preferences and therefore engage appropriately.”

 

_Photo: [Respect and friendship](http://www.shutterstock.com/pic-275787236.html)
by Arthimedes on Shutterstock.com_

 * **[Survey shows support for greater protection of donor rights](https://fundraising.co.uk/2016/03/14/survey-shows-support-for-greater-protection-donor-rights/)**(
   14 March 2016)
 * **[Lack of donor engagement affecting donation levels](https://fundraising.co.uk/2016/03/15/lack-donor-engagement-affecting-donation-levels/)**(
   15 March 2016)
 * **[Younger people now give more than over 55s, report shows](https://fundraising.co.uk/2018/05/03/younger-people-now-give-more-than-over-55s-report-shows/)**(
   3 May 2018)

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