# New campaign focus for CRUK’s Britain’s Biggest Breakfast

- Link: https://fundraising.co.uk/2016/02/01/cruk-launches-2016s-britains-biggest-breakfast-with-a-rebrand/
- Published: 2016-02-01T10:30:55+00:00
- Author: Melanie May

**[Cancer Research UK](http://www.cancerresearchuk.org/) has launched its 2016 Britain’s
Biggest Breakfast fundraising event with a new campaign focus for 2016.**

This year, the campaign around the event focuses on a single fundraising day that
unites the nation. It will feature new advertising creative from Karmarama that 
will appear across social media from this month along with a radio partnership with
Bauer. The campaign will also be supported by social and PR created by Cancer Research
UK’s in-house team.

The charity’s primary focus for the event had previously been on its volunteers 
fundraising in their local community throughout the month of March.

## Advertisement

 [⌊rsz_screen_shot_2016-02-01_at_101144⌉](https://wfay6x.infiniteuploads.cloud/2016/02/rsz_screen_shot_2016-02-01_at_101144.png)

Britain’s Biggest Breakfast asks the public to hold a breakfast on Friday 11^(th)
March to raise money for research. People can [sign up on Cancer Research UK’s site](http://www.cancerresearchuk.org/support-us/do-your-own-fundraising/britains-biggest-breakfast)
to hold a breakfast with friends and family at work or home, or donate to attend
someone else’s breakfast. The campaign also encourages people to try some different
and healthy breakfast options.

Anthony Newman, director of brand, marketing and communications at Cancer Research
UK said:

> “Britain’s Biggest Breakfast is an easy and accessible way for people to support
> our life-saving research. We want to build on the success we’ve previously had
> with Britain’s Biggest Breakfast to make it bigger and better than ever before,
> The fun new creative is perfect for the campaign’s refresh in 2016.”

 * **[New trustee for Cancer Research UK](https://fundraising.co.uk/2016/04/04/new-trustee-cancer-research-uk/)**(
   4 April 2016)
 * **[Two new charity running events for 2016](https://fundraising.co.uk/2016/05/31/two-new-charity-running-events-2016/)**(
   31 May 2016)
 * **[One man juggling challenge for cancer research](https://fundraising.co.uk/2016/06/13/one-man-juggling-challenge-cancer-research/)**(
   13 June 2016)

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