# Hope Locker raises donations in the changing room

- Link: https://fundraising.co.uk/2016/01/28/hope-locker-raises-donations-in-the-changing-room/
- Published: 2016-01-28T08:30:19+00:00
- Author: Melanie May

**A new media platform that combines a video display with a coin-operated changing
room locker is providing [WaterAid](http://www.wateraid.org/uk) with a new fundraising
avenue.**

The Hope Locker has been created by production agency [MediaMonks](https://www.mediamonks.com/),
and encourages microdonations by playing a short video explaining how to use the
locker, and then when the user returns, asking them if they would like to donate
their coin to charity.

The locker is being tested by WaterAid, which has partnered with [Proximity London](http://www.proximitylondon.com/)
to target the fitness industry. When people return to the lockers, a video asks 
if they have swallowed any water during their swim. They are then served a personalised
message telling them that in the exact time they were swimming, dirty water killed
one child per minute in the developing world, and told “Your £1 could give a child
safe drinking water for 4 months” before being prompted to either take back their
coin, or donate it.

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As well as collecting microdonations, the technology also allows the donor to register
their details with the charity.

Charlotte Forrest, special projects manager from WaterAid, said:

> “This idea is really different and innovative, and there’s a clear link to our
> vision and values as an organisation. We’re really excited to see how the idea
> can be further developed after the encouraging test results.”

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